Tractor Supply Launches Online Pet Pharmacy

Tractor Supply customers can now get their pets’ medications online through its fully licensed pet pharmacy, Tractor Supply Rx. Pet parents can receive automatic delivery of prescription medicines, talk to a pharmacist, and obtain a purchase price match guarantee.

The rural lifestyle retailer is able to offer pharmacy services through Allivet, which Tractor Supply purchased last year. Allivet is licensed in all 50 states and carries the same name-brand medications generally prescribed by veterinarians.

“We are now able to provide our pet customers with seamless, trusted access to the best value in medications and the expert guidance needed to help their pets and animals thrive — along with their favorite food, treats, toys and more,” said Rob Mills, the company’s EVP, chief technology, digital and corporate strategy officer, per a press release.

Customers enrolled in the company’s loyalty program, Neighbor’s Club, get points and rewards for prescription purchases. Introduced last year, members receive customized shopping offers and benefits based on purchase patterns.

“With three out of four of our 38 million Neighbor’s Club members owning a pet or animal, we have continually sought ways to provide an easy, one-stop shopping destination for all of their needs,” Mills stated.

In a statement sent to RetailWire, he also noted, “Our customers are looking for accessible, affordable care for the animals they love. With Tractor Supply Rx, we’re meeting that need with the right combination of convenience, expert support, and the trusted brands they rely on, while strengthening our connection to the pet and animal owners who depend on us every day.”

Tractor Supply Expands Into the Pet Business

Tractor Supply has been working to build a pet supply empire. Alongside its retail stores that focus on goods for farmers, ranchers, and individuals who enjoy a more rural lifestyle, the company also owns a chain of pet stores named Petsense.

On top of pet food, treats, and toys, Petsense locations often have in-store grooming, training, and vet services. The pet supply store has even partnered with animal shelters to help bring together animals that need homes with humans looking to adopt.

Tractor Supply bought Petsense nearly a decade ago for $116 million in cash. Petsense had 136 locations in 25 states at the time.

“We are excited about the addition of Petsense to the Tractor Supply family as we develop our pet specialty retail business,” stated Tractor Supply’s then-CEO Greg Sandfort, per a separate press release.

Tractor Supply investing in the pet supply sector is likely a smart move. Last year, pet parents in the U.S. spent a combined $152 billion on food, treats, medications, vet care, and other services. With both Petsense and Allivet, Tractor Supply is a formidable competitor to other leaders in pet supplies and pharmaceuticals, such as PetSmart and Chewy.