Victoria’s Secret Is Getting Slammed by Skims Fans Online. They’re Accusing the Brand of Ripping off Kim Kardashian’s Campaign.

Victoria's Secret is facing backlash from Skims fans online, who accuse the brand of copying Kim Kardashian's campaign for her shapewear brand. The controversy stems from Victoria's Secret's new campaign featuring supermodels Gisele Bündchen, Adriana Lima, and Candice Swanepoel, which fans claim bears a striking resemblance to Kardashian's "Icons" campaign from last year. Critics have pointed out similarities in the photography style and campaign names, suggesting that Victoria's Secret replicated Skims' concept.