Wal-Mart to Drop Ad Claim

There's no arguing that Wal-Mart's presence has driven down the costs that consumers pay at retail. The National Advertising Division of the Council of Better Business Bureaus has recommended, however, that the chain drop its claim that it helps save consumers $2,500 a year because they can easily misinterpret the statement to mean they need to shop at Wal-Mart to achieve those savings.