Walmart Is the Most Popular Grocery Store in America, Survey Says: These 2 Chains Placed Second and Third

American shoppers can’t get enough of Walmart — at least, that’s what the most recent YouGov survey results seem to indicate.

According to Progressive Grocer, Walmart stood head-and-shoulders above the competition when it came to where U.S. shoppers might consider going for their next grocery trip. Nearly two-thirds (63.3%) of respondents indicated that they would consider the blue-and-yellow brand for their next grocery outing, with Target perhaps surprisingly snagging second place in the rankings at 42.5%.

Perennial favorite ALDI came in third place — with 32.8% of those polled saying they would consider going there when the fridge looked a little bare — rounding out the top three contenders battling for wallet share in the grocery market.

Walmart May Be Top-of-Mind, but Amazon Fresh Is Making Inroads

Although Walmart may be the most popular option in the grocery category, Amazon Fresh is becoming more popular.

Amazon Fresh saw the largest gain in terms of consideration in YouGov’s “US Grocery Store Rankings 2025” survey, reaching 12% — a 48% improvement over its standing last year.

“Amid rising food prices and the shift toward delivery, the grocery shopping preferences and expectations of American consumers are evolving,” said Kenton Barello, vice president at YouGov America, per Supermarket News.

“While Walmart remains the dominant grocery shopping destination nationwide, the rise of Amazon Fresh will challenge traditional brands,” Barello added.

Gen Zers Describe Grocery Shopping as ‘Boring,’ While Millennials Are Planners Who Prefer Small Purchases

In a bit of a generational breakdown of the numbers, YouGov data suggested that members of Gen Z were most likely to describe the act of grocery shopping as boring (40.5% said as much), and 59.9% said that they stick to buying only what they need while doing so.

Meanwhile, members of the millennial cohort were most likely to plan their weekly grocery trip in advance (61.9%), and they said they prefer shopping “little and often” versus “big and less often” (51.1%).

Gen Xers indicated that they seek out the lowest prices while shopping (78%), but they also buy things they don’t intend to (63.4%); baby boomers, on the other hand, are least likely to grocery shop on Saturday (10.7%) but most likely to always be on the hunt for special offers (84.7%).