RetailWire webinar
The Holiday Playbook: Winning BFCM and Peak Season
Recorded October 7, 2026
About this conversation
The holiday season can make or break a retailer's year. This discussion looks at how brands can capture peak-season demand, stand out during a crowded promotional period, and turn seasonal shoppers into lasting customers.
What the conversation covers
- How to build a stronger Black Friday, Cyber Monday, and holiday plan
- When to promote and how to execute during peak demand
- How to balance short-term performance with long-term customer value
Featured in this video
Mark Bietz
CMO · HalloweenCostumes.com and Fun.com
Scot Wingo
CEO and Co-Founder · ReFiBuy
Kalliopi Vlastos
Vice President · FORM
Hosted by Chase Binnie · CEO · RetailWire