What Disney, Salesforce or Google might do with Twitter

Twitter is reportedly “formalizing the process” of preparing for a sale and Disney, Salesforce and Google have been named as likely suitors for the social media giant with a possible current market value of $16 billion. Since Twitter has struggled for a commercial reason-for-being, industry watchers are now wondering how each potential owner might leverage Twitter’s assets and expertise to its own ends. Disney may look to expand its entertainment and news capacity further into the social sphere, while Saleforce and Google would likely look to investigate data mining opportunities to enrich their understanding of consumer behavior.