Back to News
Retail news

What the New York Times Says the Ultrawealthy Are Buying, From $530 Napkins to $24,500 Sport Coats

Written byChase BinnieChase Binnie

Quiet luxury is becoming a trend among the ultrawealthy, with subtle displays of wealth gaining popularity over logo-centric designs. The ultrawealthy are favoring well-known designers like Prada and lesser-known brands like Loro Piana, known for their cashmere baseball cap featured in the show "Succession." From high-end coffee makers to leather shoes, these understated luxury items come with elevated design, materials, muted color palettes, and high costs, appealing to those who know what they're looking for.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0