Retail News

Whole Foods’ $10 delivery fee could encourage larger orders

Inc. 10/04/2021

The decision by Amazon.com to charge $10 to Prime members who want to have their orders from Whole Foods delivered has been seen by many as a way to shift more shoppers toward free in-store pickup instead. Another potential financial benefit of the program for Whole Foods is that it could reduce the numbers of orders received while increasing the size of each transaction.

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