Retail News

Whole Foods offers Thanksgiving turkey insurance

USA Today 11/11/2020

Whole Foods Market and Progressive Insurance have teamed up on the Thanksgiving Turkey Protection Plan, which the two companies are calling the “first-ever ‘insurance’ for the beloved centerpiece of the Thanksgiving meal.” Turkeys purchased from the grocery chain by Nov. 22 are eligible for coverage. The plan offers a $35 gift card as compensation for birds that are burned, overcooked or undercooked for the holiday dinner.

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