Why Chief Customer Officer Is the Hottest Job in Retail

Retailers, including Foot Locker and CVS, are appointing chief customer officers (CCOs) in response to changing consumer behavior and slumping sales. CCOs focus on the entire shopping journey, aiming to strengthen brand-consumer relationships and drive loyalty. This shift represents an evolution rather than an elimination of the CMO role, with the CCO tasked with building customer-centric organizations.