Why Kohl’s Has Big Plans For Small Sephora Units

Kohl's is expanding its partnership with Sephora, with plans to install Sephora beauty departments in all 1,100 Kohl's stores by the end of 2025. Following the success of the 850 Sephora boutiques already installed, Kohl's will add 50 smaller Sephora units to its smaller stores by the end of this year. The smaller Sephora shops have proven successful in test locations, and the expansion will give Kohl's a unified beauty department throughout its stores, attracting younger customers and boosting beauty sales.