Exterior view of Woolworths

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Woolworths CEO Brad Banducci Resigns After Price-Gouging Scrutiny

February 21, 2024

Woolworths, the Australian supermarket giant, is in the headlines again as its CEO, Brad Banducci, steps down after allegations of price-gouging tactics. This move comes after a controversial interview with Banducci left many questioning the company’s practices.

The grocery market in Australia is highly concentrated, with Woolworths and its competitor Coles controlling a significant 65% share. Both companies have faced severe criticism for their business models, especially amid the country’s ongoing cost-of-living crisis.

In a statement to the Australian Stock Exchange (ASX), Woolworths Group announced Banducci’s retirement, effective this September. Having served 13 years with the company, including eight at the helm, Banducci leaves behind a mixed legacy.


Board chair Scott Perkins praised Banducci’s leadership, calling him one of the company’s finest leaders. However, the timing of his departure amidst controversies raises questions about his tenure.

Amanda Bardwell, currently heading the company’s e-commerce division, will succeed Banducci. Woolworths Group, with its diverse portfolio including Big W, BWS, and Countdown, reported a massive half-year profit of A$929 million. Yet, this was overshadowed by a A$781 million loss due to write-downs in the value of two of its businesses.

This resignation comes at a tumultuous time for Woolworths, facing parliamentary inquiries and investigations by the nation’s competition watchdog. A recent investigation by the Australian Broadcasting Corporation accused both Coles and Woolworths of price-gouging and unfair dealings with suppliers and farmers.


The reaction to the investigation, particularly Banducci’s response during the interview, has raised eyebrows. Analysts note that the CEO’s discomfort with basic questions indicates a lack of preparedness for scrutiny.

As Woolworths navigates through these challenges, the resignation of its CEO marks a significant moment for the company. The incoming leadership will face the daunting task of rebuilding trust and addressing the concerns surrounding pricing practices in Australia’s grocery market.

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