You can now watch Amazon Prime shows on Apple TV

Apple has rolled out the release of a native Amazon Prime app for its Apple TV 3rd generation devices, a development the company announced earlier this year would be coming. Amazon has been refusing to sell the Apple streaming hardware on its site. Jeff Bezos contends that the retailer shouldn't sell streaming devices that can't provide Amazon Prime content to its customers. And so, given this new development, some see a return of Apple TV to Amazon.com.