Younger customers drive record sales for DTC beauty brand

Seventy-five percent of Tula's customers are under the age of 35. The direct-to-consumer beauty brand saw its sales in April jump 400 percent year-over-year, its best April since being founded in 2014. “I think what we’re seeing is that consumers are staying at home and they’re investing in health and wellness even more,” said Tula CEO Savannah Sachs. “We’re seeing really, really great demand across the country.”