How to Effectively Reach Your Shoppers
Your shoppers are busy. Their schedules keep them constantly moving. You can't rely on them to be where you are. You have to go to them.

Studying Online Behavior to Give Consumers the Right Choices
Applying principles of behavioral economics to consumer offers will help deliver the right products to the right people - and boost a company's online conversion rates.

Five Steps to Successful Collaboration #3 - Define Key Performance Indicators and Goals
A win-win collaborative relationship is built on candor, and that starts with establishing key performance indicators (KPIs) that clarify objectives for BOTH parties.

Six IT Innovation Priorities for 2008 (and Beyond)
In these times, nothing is more critical than wise, strategic investment in IT. Here is a short list of recommendations for retail execs as they prioritize short- and long-term objectives...

Overcoming Critical Marketing Challenges for 2008 - Part 1: The Weak Economy
In challenging economic times, strengthening customer relationships takes on an even higher priority. Learn important tactics in this first Tip in a new series from SmartReply...

Video Series, Part 2 - The Value in Pesticide Reduction
In part two of this video Tip series, hear farmers from eight developing countries discuss how agricultural biotechnology has affected pesticide spraying in their operations.

The Health-Conscious Consumer: Building on Beverage Wellness Credentials
The wellness "pull" from consumers has been instrumental in growing the V8 brand, including the best new product launch in shelf-stable juices in the last five years...

Learning From Consumers Before You Leap into Store Design - Part 1: Pre-Design
Your new store design should be a reflection of your consumers' needs and aspirations. In this series, get step-by-step advice on how to inform your design process towards that end.

Environmentally Responsible Packaging: Convenience vs. Conscience
Consumers are voicing their willingness to trade off certain packaging benefits for environmental benefits. Find out where they draw the line...

Four Great Merchandising Solutions! (You shouldn't design pet care like other departments.)
Despite the broad spectrum of large, small, high- and low-velocity items, retailers often use traditional merchandising and fixturing in this category and miss valuable selling opportunities...

Actionable #19: Embedding Reusability in Analytics to Develop Best Practices
Chances are, you have only a few members of your team providing analytical thought-leadership. How do you extend their expertise so that virtually all team members can create business insights?

The New eCOMMERCE Paradigm: Part 2 - Accelerating solutions development
Many legacy eCommerce systems were built on first-gen platforms and now present a barrier to satisfying the newly-evolving cross-channel needs of consumers.

Celebrating the Vitality of the Hispanic Market - ViveMejor!
ViveMejor(tm) is based on the premise that helping Hispanic consumers to be better informed about products will benefit retailers, and that means communicating in very appealing ways...

Part 2: Concerning Formats & Footprints
Small stores are not new to independent grocers, but the new wave of small footprint concepts represent a business plan geared to changing demographics...

Part 3 - Building blocks of a successful branded payment program.
The numerous options available for branded payment programs give retailers plenty of flexibility in designing the user experience and managing program economics. But, yes, there is much to consider...