NRF forecasts strong holiday sales with caveats

October 4, 2019

The National Retail Federation is projecting sales to increase between 3.8 percent and 4.2 percent for the 2019 holiday season. The forecast comes at a time when signs are pointing to a slowing economy. “There has clearly been a slowdown brought on by considerable uncertainty around issues including trade, interest rates, global risk factors and political rhetoric,” NRF Chief Executive Officer Matthew Shay said in a statement.

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