George Anderson

Editor-in-Chief, RetailWire
George Anderson has extensive executive-level experience in editorial, marketing and sales in the advertising, retail/wholesale and print, video and digital media industries. Mr. Anderson has served as the editorial voice of RetailWire since the site's founding in 2002 and has been interviewed by a wide variety of media outlets including the Charlotte Observer, Providence Journal, MarketWatch, NPR, Wall Street Journal Radio and others. Previously, Mr. Anderson served as president and creative director of the IdeaBeat Creative division of His duties included creating Online Profit Guides and Company Spotlights recognized as "Best of the Net" by for a blue-chip list of consumer goods manufacturers and technology companies. Before joining IdeaBeat, Mr. Anderson created a successful sales and marketing communications and custom publishing company called Not Your Average Agency. Mr. Anderson's experience includes eight years with Progressive Grocer Associates/Maclean Hunter Media, where he held a variety of marketing services and sales management roles. His assignments included work in the company's four divisions including Progressive Grocer, Frozen Food Age, Retail Technology, and Retail Insights (Supermarket Insights and Convenience Store Insights video division.) For editorial inquiries, please contact George at: RetailWire 116 South Union Avenue Cranford, NJ 07016 908-325-2499
  • Posted on: 05/05/2022

    Macy’s goes small outside the mall

    I thought one of the key points in the reporting is that it takes fewer workers to operate Market by Macy's locations. Perhaps Macy's will do a better job keeping their stores clean and well-stocked in a box that needs fewer bodies to make that happen. It's clear that Macy's struggles to do that outside of its major flagship locations.
  • Posted on: 05/02/2022

    Victoria’s Secret expects to have a beautiful experience on Amazon

    Amazon is shipping VS's beauty products. I wonder how long before the Buy with Prime button shows up on the VS site?
  • Posted on: 03/21/2022

    Macy’s lets associates express their style

    This would make absolute sense if Macy's was enabling associates to model in-season fashions from its racks. I'd like to see Macy's outfit associates with "work clothes" with the understanding that the items at the end of each season would either be returned to the company for donation to worthy groups or purchased by team members at a discount. To Neil's point, this only works if Macy's cleans up its act in stores.
  • Posted on: 03/16/2022

    Will ‘aspirational independents’ swing results for retailers and politicians?

    I have no arguments with your points but one important factor is being overlooked here. Forty-nine percent are non-white in this group and those who are white, at least a good percentage of them, seem unlikely to be widely divergent from the tolerant mean based on their ages and socio-economic station.
  • Posted on: 03/16/2022

    Will ‘aspirational independents’ swing results for retailers and politicians?

    "Aspirational independents" as defined by NRF and SKDK are a young and diverse group. No reason that I can see to think that they would be less color or sexuality-blind than those who are politically extreme.
  • Posted on: 03/03/2022

    Amazon is closing all its Books, 4-Star and pop-up stores

    Amazon Books and 4-Star stores had customers but they didn't have many fans. They may have been able to survive had Amazon not made this decision, but they never would have thrived.
  • Posted on: 03/03/2022

    Is mainstream retail the new go-to place for adult toys?

    Puritan-like impulses remain strong in the U.S. so I wouldn't be looking for large end-cap displays at Target or Walmart anytime soon. My guess is that online will be the major vehicle for sexual wellness toys for some time to come if not forever.
  • Posted on: 03/03/2022

    Are cats or dogs better for advertising?

    I will admit to a dog bias and have wondered at times in the past why a brand didn't choose to use a dog or puppy in a commercial rather than a cat or kitten.
  • Posted on: 02/23/2022

    Walmart puts its fashion storytelling skills to the test

    Free Assembly plays up the sustainability angle including its use of "mostly organic cotton." It also notes that its washing techniques reduce the consumption of water and that merchandise is produced in LEED certified facilities.
  • Posted on: 02/23/2022

    Has Macy’s become a different and better retailer?

    Ditto. That's been my experience, as well.
  • Posted on: 01/28/2022

    Should retailers add RFID to their marketing toolbox?

    Retailers have made major investments in RFID to this point but the technology does have its limitations. There are also new Bluetooth-based alternatives coming to market that may have a lower cost of entry than going the RFID route. We came across some in our NRF Show-related discussions and they appear to hold promise. Only real world vetting will prove that one way or the other.
  • Posted on: 01/26/2022

    Amazon Go is going big(ger) in suburban locations

    If only Aldi or Lidl had a "Just Walk Out' experience they'd attract more shoppers who don't want to deal with the mad dash of trying to bag your purchases quickly enough to not hold up those in line behind you.
  • Posted on: 01/26/2022

    Can Amazon reverse the flight of its tech workers?

    The Org's report listed in the article's sources said that 50 VPs left Amazon in two years. The other articles rely on individuals currently working at Amazon or those who chose to leave it like Sarah Schnierer as sources for their reporting. Amazon sources, current and past, have told us that the company is facing challenges when it comes to employee retention throughout the organization.
  • Posted on: 01/25/2022

    Will 2022 be the year of trading down at retail?

    I think Business Insider's point was that sales slowed in December and that it's common for revenues to take a step back following the holidays. This, in and of itself, could somewhat reduce some of the pressures that manufacturers and retailers feel in filling supply chain gaps. Americans have not dealt with this type of inflationary pressure going back to the eighties.
  • Posted on: 01/04/2022

    Omicron threatens to mess retail up

    While shopping online is no doubt a option that many will choose, supply chain issues are an ongoing reality and the list goes on and on. Here's just some of what I've noticed locally in the past week. Trader Joe's had more empty shelf space days before New Year's Eve than I've seen in decades of shopping the chain. Target stores here, never known for being very good at maintaining inventory, have been bad by their own standards. Online orders placed with Whole Foods for pickup come back with OOS notices. Local pharmacies are out-of-stock on COVID testing kits or limiting purchase amounts to try to stay in-stock.

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