Influencers lose their ability to influence
October 21, 2019
The money paid to social media influencers has grown 50 percent per year since 2017, according to Mediakix. The question facing marketers is whether the investment is worthwhile as more influencers appear to be in it simply for the money. “Consumers can see if someone honestly cares about a product or whether they are just trying to push it,” said Anders Ankarlid, chief executive of online stationery retailer A Good Company. “The bubble is starting to burst.”
Recent News
Rue21 Files for Bankruptcy, 540 Stores To Close
Rue21 is the latest brick-and-mortar clothing retailer to file for bankruptcy.
Google’s Antitrust Trial Teeters On
Google’s landmark antitrust case against the Justice Department has reached its final stage, sparking concern across Silicon Valley. Prosecutors argue that Google’s dominance in online search and search advertising markets is illegal, while Google maintains its superiority. The outcome, to be decided by US District Judge Amit Mehta, could have significant implications not only for Google but also for other tech giants like Apple, Amazon, and Meta.
Virgin Galactic’s Unity Spacecraft Nears Final Flight
Virgin Galactic has announced that its Unity spacecraft is set to embark on its last commercial journey, marking a significant milestone for the company. The Galactic 07 mission, scheduled for June 8, will be the 12th and final flight of the Unity spacecraft before Virgin Galactic shifts its focus to its new Delta-class spacecraft.
Apple’s Vision Pro Headset Dominates Enterprise Market
Apple’s Vision Pro headset, a mixed-reality spatial computing device, has found its way into the arsenals of more than half of the Fortune 100 companies, with over 50% investing in at least one unit. This revelation came during Apple’s first quarter 2024 earnings call, where CEO Tim Cook highlighted the enthusiastic reception of their products within the corporate sector.