Birchbox it out to broaden its reach
October 28, 2019
Birchbox has shifted its marketing emphasis from beauty connoisseurs to “everyday” men and women in an effort to grow its monthly subscription service. Birchbox fell from the ninth largest subscription service in 2017 to eleventh last year.
Recent News
Qantas Pays $79M To Settle ‘Ghost Flights’ Case
Qantas is paying the biggest fine of its history to settle the reputational crisis.
Rue21 Files for Bankruptcy, 540 Stores To Close
Rue21 is the latest brick-and-mortar clothing retailer to file for bankruptcy.
Google’s Antitrust Trial Teeters On
Google’s landmark antitrust case against the Justice Department has reached its final stage, sparking concern across Silicon Valley.
Virgin Galactic’s Unity Spacecraft Nears Final Flight
Virgin Galactic has announced that its Unity spacecraft is set to embark on its last commercial journey, marking a significant milestone for the company.