Panera Bread launches unlimited coffee subscription program
February 27, 2020
Lovers of Panera Bread’s coffee can now get an unlimited number of cups of its hot and iced beverages for $8.99 a month. A regular-sized coffee currently sold at the chain costs $2.39 a cup. “We’re changing the game for coffee drinkers across the country with our no compromises, unlimited subscription service — great coffee at an amazing value,” said Panera CEO Niren Chaudhary. “We are eliminating the price barrier and the false choices between convenience and quality — between good coffee and craveable food. At Panera, there’s no more compromise — and your cup is always full.”
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