COVID-19 has changed consumer attitudes about marketing messages
April 1, 2020
Kit Yarrow, a consumer psychologist and author who has worked with consumer brands and malls, says that the disruption brought about by the coronavirus outbreak has changed the ways consumers react to marketing messages. “When people feel wounded and fearful, we very naturally look for allies,” she said. “For the businesses that look warm and generous and caring during this crisis … rather than impersonal and bureaucratic, there’s truly an opportunity to have longer term, deeper relationship with consumers.”
Recent News
NHTSA Investigates Tesla Autopilot Again After Recent Software Update
Tesla Autopilot is once again the subject of an NHTSA investigation.
Home Depot Holds Halfway to Halloween Sale: Skelly’s Back
It’s halfway to spooky season, and Home Depot is celebrating.
Kaiser Discloses Health Insurance Data Breach
Health insurance company Kaiser is notifying millions of its current and former members about a data breach. The breach occurred when Kaiser shared patients’ information with third-party advertisers like Google, Microsoft, and X (formerly Twitter).
Satirical Site The Onion Acquired by Global Tetrahedron
The satirical news website, The Onion, has been sold by G/O Media to a group of digital media veterans.