Ralph Lauren debuts mass customization of its polos
May 18, 2021
Shoppers on Ralph Lauren’s website will be able to create custom polos by choosing from various colors for the shirts along with a monogram. The fashion label is planning to offer additional features such as customized patterns and logos over the next year. David Lauren, the company’s chief innovation and branding officer and vice chairman of the board, said that the customized polos will enable the company to reduce waste, limit inventory and cut markdowns on the brand.
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