Black-owned beauty brands find more space on store shelves

June 9, 2021

More than 20 companies have signed the Fifteen Percent Pledge, by which they seek to commit at least 15 percent of shelf and rack space to Black-owned brands. Others that have not committed to that effort are also moving to provide more space for Black-owned brands and also engaging in various programs to support startups when it comes to scaling up production.

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