Columnist: The Metaverse is largely a Meta illusion, and it’s working
December 27, 2021
One could say that the key to Meta’s metaverse marketing strategy comes down to adding the word “The.” By positioning “The Metaverse” as a realm that only Meta can grant access to, the company seems to be succeeding in sparking a virtual land rush, whereas critics contend that owning the keys to the metaverse is analogous to claiming you alone can grant access to the internet.
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