Rick Moss

President, Co-founder, RetailWire

Along with partners Al McClain and Santi Briglia, Rick Moss is responsible for conceiving and building Principally, he spearheads the functional design and content of the site, along with other administrative and creative duties.

  • Rick’s career in retail trade communications stretches back to 1981 with the start-up of Retail Insights, a ground-breaking video trade magazine. He headed the production and design team for that series of programs until 1993, when, along with partner Santi Briglia, he formed Further Media, a communications design company.
  • With Further Media, Moss and Briglia produced a diversity of b2b communications for the likes of IBM, CMP/InformationWeek, Dean Foods, Ralston Purina and GE. Although primarily concentrated on web design and management, Further Media also designed for video, print and interactive disk.
  • In 1998, out of a partnership between Further Media and Al McClain’s Media Connection, came — the retail industry’s most innovative online community. Rick served as President, overseeing content and strategic partnerships.

Rick is also a contributor to blogs and news publications, typically writing on the impact of future technologies. His opinion pieces have appeared in USA Today and He is the author of two novels: the speculative fiction thriller, Ebocloud, and Tellers, about a tragedy that befalls a Hudson Valley farming collective. He serves on the Human Trajectories Board, Media & Arts Board and the Robotics/AI Board of the Lifeboat Foundation, an organization dedicated to encouraging scientific advancements while helping humanity survive existential risks associated with the misuse of increasingly powerful technologies.

Rick resides in Brooklyn, New York with his wife Catherine of 30 plus years. They have two grown daughters, Alison and Genna, both involved in the creative arts.

  • Posted on: 04/23/2020

    Should grocers close their doors to customers for safety’s sake?

    Very much in agreement, Neil. Even the mighty Amazon is struggling mightily to keep up with online grocery orders. Getting delivery slots from Whole Foods in NYC or from other grocers via Instacart is like trying to nab Springsteen concert tickets. If government were to mandate that stores close down to shoppers, many people would go without food. Local governments should work out appropriate guidelines and restrictions to assure the safety of workers, and retailers should be given the freedom to devise their own strategies. That way, consumers will continue to have a variety of options.
  • Posted on: 04/14/2020

    Amazon puts new online grocery customers on hold, reconfigures Whole Foods

    Same story here in NYC, Peter and Dick. The Amazon Fresh home page displays a "Delivery temporarily sold out" notice.
  • Posted on: 04/01/2020

    Will socially distanced shopping launch robot delivery for the masses?

    To those who see robots as impractical, consider the current alternative in big cities. In New York, bike messengers (increasingly on motorized vehicles) zip down sidewalks, streets and bike lanes causing untold hazards to themselves and pedestrians. The work is horrid, and it's difficult to imagine a robot wouldn't be a good investment over time when compared to paying and managing transient workers. Throw in the benefit of greater safety during pandemics, and I'm all in.
  • Posted on: 03/20/2020

    How can indie restaurants survive the coronavirus?

    Yes, Richard, here in Brooklyn the bars are packaging cocktails in plastic cups for delivery. It's at least enough of a novelty that they may get some takers, for now.
  • Posted on: 02/25/2020

    Was Burger King smart to showcase moldy Whoppers?

    As an academic exercise in how to draw attention to a product claim, it may be successful on some level, but, speaking personally, I will never be able to unsee that moldy burger.
  • Posted on: 02/14/2020

    Startup turns to the gig economy to bring expert sales advice online

    I clicked on an item in an email I received from Uniqlo last evening, and then browsed their website, checking out a few more items that looked appealing, and a couple that didn't (as in, "A collar-less fleece jacket? That looks odd. Who would wear that?"). Today, I received another Uniqlo email with "Top products hand selected for you." The email contained all five items that I had clicked on, including the weird fleece. This is AI with an emphasis on "artificial" and a world away from getting genuine recommendations from genuine people. I hope Curated can make a go of it. It would be another reason to avoid less-than-satisfactory in-store experiences.
  • Posted on: 12/17/2019

    The Beatles Play SoHo

    So Ryan, you're not impressed. You say you want a revolution? Well, you know, we all want to change the world. Goo goo g'joob.
  • Posted on: 11/19/2019

    Chick-fil-A Foundation changes charitable giving and controversy follows

    Part of the disconnect I see in some of these remarks is caused, I think, by the distance we feel from the management of big corporate enterprises, like a national fast-food chain. I consider the argument this way, instead. If the guy who runs the falafel shop down the street is behind the counter saying he hates Jews, I'd surely decide not to shop there. If my barber expressed to me that he believes gay people shouldn't have the right to marry, I wouldn't return. Should I feel differently if the top management of a large chain expressed views I found abhorrent?
  • Posted on: 11/14/2019

    Shoptalk makes a statement with a conference featuring only women speakers

    I just want to say, yes, maybe it's just a statement, but Shoptalk made it. Bravo. The strategy may be flawed, but what they're doing takes courage and conviction. Good for them.
  • Posted on: 11/04/2019

    Should McDonald’s CEO have been fired over a ‘consensual relationship’?

    Not sure I agree, Nikki. In theory, a company should be able to handle these situations by putting proper rules in place, but we all know the reality is that men (especially) in positions of power can pressure women into relationships, and even if that employee is not reporting directly to him, she might fear suffering repercussions were she not to play along. I'm not sure that not reporting directly to that executive would make much difference. It would depend on the chains of intimidation running throughout the organization.
  • Posted on: 08/27/2019

    What makes a good brand mascot in 2019?

    I had the same reaction, Evan. Memorable logo, but no personality there.
  • Posted on: 08/22/2019

    Will shoppers thank heaven for mobile checkout at 7-Eleven?

    One assumes that someone has calculated the total time it takes for a shopper to fire up an app and scan each item personally and compared that to the length of a traditional checkout experience. My guess is that mobile checkout (in this form) is faster only if the checkout line is a few deep or longer. So one might argue that this will take the onus off improving traditional checkout efficiency and put it on the consumer to do the labor him/herself. Is that more convenient for the consumer? I'm not quite buying it.
  • Posted on: 08/13/2019

    Have emojis become digital’s ice breaker for consumers?

    On the one hand, language evolves, and whether marketers and retailers like it or not, they're going to have to deal with new forms of communication. That said, to use a pizza emoji to order pizza seems gimmicky at best, and to encourage customers to express their opinions and desires with emojis is inviting disastrous misinterpretation (as per Andrew's astute comments). Marketers might give their customer service people more leeway to use emojis with the objective of lightening up and humanizing communications, but they should draw the line at using them in place of precise language. Words still matter.
  • Posted on: 07/30/2019

    Can deepfake technology reduce retail returns without rattling reality?

    I can imagine that marketers — just as they use "GF" for gluten free — might gain points by verifying their images with labels like "NDF" (not deepfake). It'll be the new "unretouched."
  • Posted on: 07/26/2019

    Is DoorDash ‘doing the right thing’ for delivery people?

    I agree with Neil's sentiments. As with food delivery apps, coffee cafes and other counter-serve establishments have built easy tipping into their POS systems, seemingly shifting the onus onto the customer to augment employee wages. It's clear to many of us that it allows employers to keep their wages in check. I have sympathy for both the business owners and employees, so I usually pony up a tip. But once I do so, I expect the retailer to pass that directly to employees without any "new math" involved.

Contact Rick

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.