Rick Moss

President, Co-founder, RetailWire

Along with partners Al McClain and Santi Briglia, Rick Moss is responsible for conceiving and building Principally, he spearheads the content and functional design of the site, along with handling other administrative and creative duties.

  • Rick’s career in retail trade communications stretches back to 1981 with the start-up of Retail Insights, a ground-breaking video trade magazine. He headed the production and design team for that series of programs until 1993, when, along with partner Santi Briglia, he formed Further Media, a communications design company.
  • With Further Media, Moss and Briglia produced a diversity of b2b communications for the likes of IBM, CMP/InformationWeek, Dean Foods, Ralston Purina and GE. Although primarily concentrated on web design and management, Further Media also designed for video, print and interactive disk.
  • In 1998, out of a partnership between Further Media and Al McClain’s Media Connection, came — the retail industry’s most innovative online community. Rick served as President, overseeing content and strategic partnerships.

Rick is also a contributor to blogs and news publications, typically writing on the impact of future technologies. His opinion pieces have appeared in USA Today and

He is the author of three novels: the speculative fiction thriller, Ebocloud (2013). Tellers (2016), about a tragedy that befalls a Hudson Valley farming collective, and Impossible Figures (2020), a satirical exploration of the relationship between art and science.

Rick’s writing, artwork and musical pursuits are showcased on his website:

Rick resides in Brooklyn, New York with his wife Catherine. They have two grown daughters, Alison and Genna.

  • Posted on: 10/05/2020

    Can one site make men love, not hate, shopping online?

    PS – Shoppers like me also do not spend $75 for a plain, gray t-shirt, even if the site says it's "A Must-Have For Every Man’s Closet."
  • Posted on: 10/05/2020

    Can one site make men love, not hate, shopping online?

    I agree with you, Jasmine, and further, I'd suggest that a lot of men are really just trying to maintain the appearance of hating to shop because what they really hate is admitting their love for it. This site, IMO, allows them to maintain the pretense — while shopping. I mean, if you hate shopping as much as I do, you don't even waste time reading the helpful descriptions. You just order the same damn thing over and over. If you want to know what a real "I hate shopping" site would look like, I'm available for consultation ; )
  • Posted on: 09/24/2020

    Will limited-assortment warehouses help Chewy avoid ‘demand shock’?

    That reminds me, Ryan, we've neglected to warn you: "Our site uses Cynicism Cookies so that we can remember you and understand how you use our site. If you do not agree with our use of cookies, please change the current settings in your privacy preferences."
  • Posted on: 08/28/2020

    What would Walmart do with TikTok if its bid with Microsoft succeeds?

    Good points, Ananda, but Google is Google. Microsoft is ... well, Bing. Scott Galloway in his newsletter today echoes Cynthia's sentiments: "Walmart and Oracle bidding for TikTok is two midlife-crisis firms believing 15-second videos are hair plugs. If either go through with this, they’re going to look ridiculous."
  • Posted on: 08/28/2020

    What would Walmart do with TikTok if its bid with Microsoft succeeds?

    Gotta agree with you, Cynthia. And I can't help worry for any brand that associates itself with a free-wheeling social platform. I expect both Walmart and Microsoft will regret the purchase with the onset of the first political scandal, conspiracy theory or moral transgression. If the corporate owners try to clamp down on free speech and creativity, the kids will jump ship for the next new thing. I don't see a bright future here.
  • Posted on: 08/13/2020

    REI is going remote and selling its corporate headquarters

    We're with you Paula. We've been working remotely since 2002. My advice: 1. Hire people who can think for themselves. 2. As much as you can, structure job profiles based on completing project or task objectives vs. putting in set hours. When you can't be there to watch your people work, you learn to judge them based on the quality of their output when they do the work, then the way in which they do it becomes less material. So hire accordingly.
  • Posted on: 07/30/2020

    What didn’t Jeff Bezos know and when didn’t he know it?

    Perhaps consumers are indeed starting to vote with their wallets, Ken. Note a new Rakuten Intelligence report that Amazon's market share slid from 42.1 percent in January to 38.5 percent in June. During the same period, Target’s share grew from 2.2 percent to 3.5 percent. Walmart saw its share grow from 4.2 percent to five percent.
  • Posted on: 07/30/2020

    What didn’t Jeff Bezos know and when didn’t he know it?

    Gene, you are saying, in essence, that it's a CEO's responsibility (to his shareholders, I imagine) to be willfully ignorant of matters he is being questioned on by the U.S. Congress. Perhaps true, and all the more tragic, if so.
  • Posted on: 07/13/2020

    Starbucks becomes latest retailer to make masks mandatory

    Just because you have mask requirements doesn't mean people will abide by them. Some of the states that began with a lax attitude toward masks imposed mandates after they saw alarming spikes in their numbers but, by then, the population was already into bad habits. It's tough trying to turn people 180 degrees once you've told them masks are unnecessary.
  • Posted on: 07/13/2020

    Starbucks becomes latest retailer to make masks mandatory

    Tony, I think it's important to approach the needs/challenges of workers separately than shoppers. As a consumer here in NYC, I've been using a mask whenever I leave the house for months now. It can be uncomfortable at times, but I do it for the common good. I'd say 80-90% of people here wear them on the street and it's rare to see anyone in a store without one. Consequently, NYC has gotten its problem under control. From what I've heard in Florida, for example, the number is reversed -- 80-90% do not wear masks. You can see by the skyrocketing infection numbers how that's working out. For workers, it's a lot harder, no doubt. Wearing a mask for 8 - 12 hours straight is a hardship. Perhaps more frequent breaks will help so they can walk outside and remove their masks. Creative solutions are needed. But the evidence is clear: The three countries in the world right now with the biggest problems -- the U.S., Brazil and the UK -- have governments that have not mandated mask-wearing. Consistent mandates work.
  • Posted on: 04/23/2020

    Should grocers close their doors to customers for safety’s sake?

    Very much in agreement, Neil. Even the mighty Amazon is struggling mightily to keep up with online grocery orders. Getting delivery slots from Whole Foods in NYC or from other grocers via Instacart is like trying to nab Springsteen concert tickets. If government were to mandate that stores close down to shoppers, many people would go without food. Local governments should work out appropriate guidelines and restrictions to assure the safety of workers, and retailers should be given the freedom to devise their own strategies. That way, consumers will continue to have a variety of options.
  • Posted on: 04/14/2020

    Amazon puts new online grocery customers on hold, reconfigures Whole Foods

    Same story here in NYC, Peter and Dick. The Amazon Fresh home page displays a "Delivery temporarily sold out" notice.
  • Posted on: 04/01/2020

    Will socially distanced shopping launch robot delivery for the masses?

    To those who see robots as impractical, consider the current alternative in big cities. In New York, bike messengers (increasingly on motorized vehicles) zip down sidewalks, streets and bike lanes causing untold hazards to themselves and pedestrians. The work is horrid, and it's difficult to imagine a robot wouldn't be a good investment over time when compared to paying and managing transient workers. Throw in the benefit of greater safety during pandemics, and I'm all in.
  • Posted on: 03/20/2020

    How can indie restaurants survive the coronavirus?

    Yes, Richard, here in Brooklyn the bars are packaging cocktails in plastic cups for delivery. It's at least enough of a novelty that they may get some takers, for now.
  • Posted on: 02/25/2020

    Was Burger King smart to showcase moldy Whoppers?

    As an academic exercise in how to draw attention to a product claim, it may be successful on some level, but, speaking personally, I will never be able to unsee that moldy burger.

Contact Rick

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.