Rick Moss

President, Co-founder, RetailWire

Along with partners Al McClain and Santi Briglia, Rick Moss is responsible for conceiving and building Principally, he spearheads the functional design and content of the site, along with other administrative and creative duties.

  • Rick’s career in retail trade communications stretches back to 1981 with the start-up of Retail Insights, a ground-breaking video trade magazine. He headed the production and design team for that series of programs until 1993, when, along with partner Santi Briglia, he formed Further Media, a communications design company.
  • With Further Media, Moss and Briglia produced a diversity of b2b communications for the likes of IBM, CMP/InformationWeek, Dean Foods, Ralston Purina and GE. Although primarily concentrated on web design and management, Further Media also designed for video, print and interactive disk.
  • In 1998, out of a partnership between Further Media and Al McClain’s Media Connection, came — the retail industry’s most innovative online community. Rick served as President, overseeing content and strategic partnerships.

Rick is also a contributor to blogs and news publications, typically writing on the impact of future technologies. His opinion pieces have appeared in USA Today and He is the author of two novels: the speculative fiction thriller, Ebocloud, and Tellers, about a tragedy that befalls a Hudson Valley farming collective. He serves on the Human Trajectories Board, Media & Arts Board and the Robotics/AI Board of the Lifeboat Foundation, an organization dedicated to encouraging scientific advancements while helping humanity survive existential risks associated with the misuse of increasingly powerful technologies.

Rick resides in Brooklyn, New York with his wife Catherine of 30 plus years. They have two grown daughters, Alison and Genna, both involved in the creative arts.

  • Posted on: 03/20/2020

    How can indie restaurants survive the coronavirus?

    Yes, Richard, here in Brooklyn the bars are packaging cocktails in plastic cups for delivery. It's at least enough of a novelty that they may get some takers, for now.
  • Posted on: 02/25/2020

    Was Burger King smart to showcase moldy Whoppers?

    As an academic exercise in how to draw attention to a product claim, it may be successful on some level, but, speaking personally, I will never be able to unsee that moldy burger.
  • Posted on: 02/14/2020

    Startup turns to the gig economy to bring expert sales advice online

    I clicked on an item in an email I received from Uniqlo last evening, and then browsed their website, checking out a few more items that looked appealing, and a couple that didn't (as in, "A collar-less fleece jacket? That looks odd. Who would wear that?"). Today, I received another Uniqlo email with "Top products hand selected for you." The email contained all five items that I had clicked on, including the weird fleece. This is AI with an emphasis on "artificial" and a world away from getting genuine recommendations from genuine people. I hope Curated can make a go of it. It would be another reason to avoid less-than-satisfactory in-store experiences.
  • Posted on: 12/17/2019

    The Beatles Play SoHo

    So Ryan, you're not impressed. You say you want a revolution? Well, you know, we all want to change the world. Goo goo g'joob.
  • Posted on: 11/19/2019

    Chick-fil-A Foundation changes charitable giving and controversy follows

    Part of the disconnect I see in some of these remarks is caused, I think, by the distance we feel from the management of big corporate enterprises, like a national fast-food chain. I consider the argument this way, instead. If the guy who runs the falafel shop down the street is behind the counter saying he hates Jews, I'd surely decide not to shop there. If my barber expressed to me that he believes gay people shouldn't have the right to marry, I wouldn't return. Should I feel differently if the top management of a large chain expressed views I found abhorrent?
  • Posted on: 11/14/2019

    Shoptalk makes a statement with a conference featuring only women speakers

    I just want to say, yes, maybe it's just a statement, but Shoptalk made it. Bravo. The strategy may be flawed, but what they're doing takes courage and conviction. Good for them.
  • Posted on: 11/04/2019

    Should McDonald’s CEO have been fired over a ‘consensual relationship’?

    Not sure I agree, Nikki. In theory, a company should be able to handle these situations by putting proper rules in place, but we all know the reality is that men (especially) in positions of power can pressure women into relationships, and even if that employee is not reporting directly to him, she might fear suffering repercussions were she not to play along. I'm not sure that not reporting directly to that executive would make much difference. It would depend on the chains of intimidation running throughout the organization.
  • Posted on: 08/27/2019

    What makes a good brand mascot in 2019?

    I had the same reaction, Evan. Memorable logo, but no personality there.
  • Posted on: 08/22/2019

    Will shoppers thank heaven for mobile checkout at 7-Eleven?

    One assumes that someone has calculated the total time it takes for a shopper to fire up an app and scan each item personally and compared that to the length of a traditional checkout experience. My guess is that mobile checkout (in this form) is faster only if the checkout line is a few deep or longer. So one might argue that this will take the onus off improving traditional checkout efficiency and put it on the consumer to do the labor him/herself. Is that more convenient for the consumer? I'm not quite buying it.
  • Posted on: 08/13/2019

    Have emojis become digital’s ice breaker for consumers?

    On the one hand, language evolves, and whether marketers and retailers like it or not, they're going to have to deal with new forms of communication. That said, to use a pizza emoji to order pizza seems gimmicky at best, and to encourage customers to express their opinions and desires with emojis is inviting disastrous misinterpretation (as per Andrew's astute comments). Marketers might give their customer service people more leeway to use emojis with the objective of lightening up and humanizing communications, but they should draw the line at using them in place of precise language. Words still matter.
  • Posted on: 07/30/2019

    Can deepfake technology reduce retail returns without rattling reality?

    I can imagine that marketers — just as they use "GF" for gluten free — might gain points by verifying their images with labels like "NDF" (not deepfake). It'll be the new "unretouched."
  • Posted on: 07/26/2019

    Is DoorDash ‘doing the right thing’ for delivery people?

    I agree with Neil's sentiments. As with food delivery apps, coffee cafes and other counter-serve establishments have built easy tipping into their POS systems, seemingly shifting the onus onto the customer to augment employee wages. It's clear to many of us that it allows employers to keep their wages in check. I have sympathy for both the business owners and employees, so I usually pony up a tip. But once I do so, I expect the retailer to pass that directly to employees without any "new math" involved.
  • Posted on: 07/12/2019

    Are cloud kitchens the next evolution of food delivery?

    The virtual restaurant idea seems to be in sync with the way foodie entrepreneurs are building their businesses these days in urban centers. Many use food trucks and booths at "smorgasbords", food festivals, etc. to launch their brands. They may graduate to opening concessions in one of the emerging food halls where much of the support is provided and foot traffic is guaranteed. Young businesses then face the huge step of opening a sit-down or counter restaurant space. Many fail at this stage. But a "cloud kitchen" offers another modest interim step in building the brand. One can imagine that many brands will be able to prosper while forgoing traditional restaurant spaces all together.
  • Posted on: 06/21/2019

    Strong women execs: be ‘authentic’, just don’t be yourself

    One survey respondent reported being coached to “be more vulnerable.” -- Do you think being more vulnerable is expected of c-level female execs? Or is what that one respondent reported not representative?
  • Posted on: 06/03/2019

    Will the price of avocados make Americans say enough to Trump’s tariffs?

    In addition to the points made by others about the possible repercussions on the economy, the main objection here is the way Trump is tying two complex issues together in a less-than-rational way. You may believe immigration across the Mexican border is a national crisis, but many (probably most) American consumers would disagree, and it's unlikely they or the retailers that serve them feel they should suffer the brunt of the costs to finance Trump's campaign to secure the border. Trump said he'd get Mexico to pay for the wall. Maybe he should go back to that tactic and not ask American consumers, workers and business to pay.

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