Walmart pulls Juneteenth ice cream after backlash

May 24, 2022

Walmart has pulled its Great Value Juneteenth Ice Cream after having been accused of trying to trivialize and seek profits from a connection to a holiday tied to emancipation of Black people from slavery in the U.S. The “Juneteenth holiday marks a celebration of freedom and independence,” Walmart said in a statement. “However, we received feedback that a few items caused concern for some of our customers, and we sincerely apologize.”

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