Big CPG ramps up sales promos to protect market share
July 25, 2022
Larger consumer packaged goods companies are offering sales promotions and coupons in an effort to drive sales and ward off lower-priced competition from economy brands and retail private labels. Colgate-Palmolive generally targets its programs for the first and third week of the month when consumers have more money. “You want to make sure that your merchandising strategy is aligned [with] those weeks when consumers are a little more strapped,” said John Faucher, head of the company’s investor relations.
Recent News
Tesla’s Supercharger Shake-Up Leaves Uncertainty
Tesla’s recent layoffs have raised questions about the future of its Supercharger network. With close to 500 workers cut, including key figures, Tesla’s move signals a significant shift in its charging strategy. This decision comes amidst CEO Elon Musk’s ongoing efforts to streamline operations.
Formula One Gets Boost in Miami Merchandise Sales
J.P. Morgan Payments steps up to manage transactions for Formula One merchandise during the Miami Grand Prix, on-site and online.
Vodka Introduces New Spirit From Outer Space
In the realm of spirits, innovation is often the key to standing out amidst a sea of familiar flavors. Enter Shooting Star Vodka, a groundbreaking concoction that defies convention with its infusion of a truly extraterrestrial ingredient: a meteorite discovered in 1977. This celestial addition has transformed the humble vodka into a cosmic elixir, promising drinkers a taste experience unlike any other.
Survey Reveals Britain’s Favorite Breakfast Cereal
When it comes to breakfast cereals in Britain, one particular brand has managed to carve out a niche for itself: Crunchy Nut corn flakes. Despite its high sugar content, this classic cereal has been dubbed Britain’s favorite, a title it has held for almost 50 years. Originating from the Kellogg’s factory in Trafford Park, Manchester, in 1980, these corn flakes, enhanced with honey, molasses, and peanuts, exceeded initial sales projections by threefold within the first three months.