Eckerd Forgot About The Customer

April 12, 2004

St. Petersburg Times

Eckerd failed, says a University of Florida marketing professor, because unlike competitors such as Walgreen’s, it didn’t invest in technology to help it better serve consumers.

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Eckerd Forgot About The Customer

April 12, 2004

St. Petersburg Times

Eckerd failed, says a University of Florida marketing professor, because unlike competitors such as Walgreen’s it didn’t invest in technology to help it better serve consumers.

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