Grocery delivery workers were hailed as heroes during the pandemic. However, Instacart’s experience shows how the sudden moralization of work, which is often ...
“The Customer-Base Audit,” co-authored by Wharton marketing professor Peter Fader, argues that firms cannot make fully informed decisions without first unde...
A new survey of more than 200 information technology and marketing decision-makers from the U.S. and Canada finds agreement that the IT team will become more in...
In an article for Harvard Business Review, a Wharton marketing professor argues that livestream commerce is fast becoming the medium of choice for online shopp...
Fewer than four in 10 marketing leaders are extremely or very confident in their data, analytics and insights systems, according to a new study. The report outl...
Retailers are not faring as well in their acquisition marketing efforts this year as they have in recent years, according to a new study. What’s the best path...
Can you imagine a grocer with a large cluster of stores in a major metro like Los Angeles, Dallas or Chicago building their own ghost kitchen to service their o...
New research finds that 54 percent of all shoppers recently purchased a new brand because it was less expensive. However, nearly a third were influenced by a di...