Hokas are hot
February 1, 2023
Hoka began in 2009 as a highly cushioned running shoe for marathoners. Today, its popularity is growing among other runners, hikers and weightlifters. “This is the antithesis of minimalist sneakers. It’s the maximum amount of comfort,” said John Fisher, former CEO of Saucony. “They take comfort and they translate it to the greatest depth of midsole and outsole on the market.”
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