Financial Information Technologies, LLC (Fintech) has announced the launch of Lilypad 3.0, an updated version of its customer relationship management (CRM) platform designed for alcohol suppliers in the beer, wine, and spirits markets.
Lilypad 3.0 offers several enhancements based on input from supplier partners, aiming to provide a more intuitive sales tool for the industry. The updated version features a redesigned homepage with an improved search interface, a “Today’s Schedule” tab for daily tasks, and a “Sales” tab that allows for deeper insights into key business areas. Lilypad 3.0 was officially introduced at the Craft Brewers Conference in Nashville, Tennessee. The platform aims to empower sales teams, improve communication, and provide data insights to promote growth in the alcohol industry.
Lilypad was acquired by Fintech in 2019, allowing for further development and scalability.