Nashville/London — We Are Nations, the leading merchandise and apparel company in esports which holds exclusive distribution rights to some of the biggest names in esports and gaming, is thrilled to announce the launch of Nations Gaming Club.
Nations Gaming Club is a consumer-facing one-stop shop for all things esports and gaming merchandise. It will house exclusive product drops from major gaming and esports IPs, such as Team Vitality, G2 Esports, PSG Esports and many more, in one seamless, integrated site.
Nations Gaming Club has been crafted with Generation Alpha and Gen-Z in mind, whose fandom — and thus pattern of spend — is less exclusive to single brands when compared to fans in other industries like traditional sport. With Nations Gaming Club, we are adapting to meet this reality.
Most esports teams struggle to move significant amounts of merch directly to fans, because the die-hard fandom simply is not there for most teams. A new approach is required.
The goal of Nations Gaming Club is to be a first-of-its-kind consumer option for fans of esports and gaming. We want to transform esports retail by structuring products based on the unique behaviour and habits of esports fans.
We will continually partner with new gaming properties on exclusive apparel drops that have something for everyone, from top-of-the-range replica jerseys to casualwear and accessories.
We are also in discussions with our retail partners to expand the Nations Gaming Club concept to brick-and-mortar retail.
We Are Nations will remain our primary B2B service, where we deliver world-class merchandise and apparel services to some of esports and gaming’s biggest names.
We will continue to strike deals with major publishers such as Ubisoft and Valve to provide white-label event and online services worldwide, as well as the design, manufacturing and retailing of team performance wear, casualwear and accessories to some of the world’s top professional esports teams.
About We Are Nations
Founded in 2016, We Are Nations is a global merchandise and apparel company which focuses on gaming and esports.
Nations’ unique market position and expertise ensures that the top esports franchises can exploit merchandising opportunities using a tried and tested business model. Our partners can stay focused on their core competency of being world-class esports and gaming organisations, while we deliver them revenue diversity with a simple, professional, and seamless all-in-one merchandise solution.