CMOs’ Effectiveness Questioned
July 9, 2007
Chief marketing officers did not fare well in a new study that questions the impact these executives have had on the financial performance of companies where they work.
Recent News
Krispy Kreme Expands Into Germany
Krispy Kreme is set to extend its sweet reach to Germany through a recent agreement with ISH Kreme, marking its largest franchisee collaboration yet.
Viking Cruise Line Stocks Surge 10% on Market Debut
Viking, a cruise line renowned for its upscale voyages targeting affluent baby boomers, made a splash on the New York Stock Exchange today under the ticker symbol “VIK.”
Sam’s Club Innovates Customer Experience With AI Exit Tech
Sam’s Club has rolled out AI-powered exit technology at over 120 locations, marking a significant advancement in retail customer service.
McDonald’s Promises Bigger Burgers Amidst Mixed Q1 Results
McDonald’s has been making changes to its menu options since the beginning of the quarter.