Building Unique Relationships with Consumers is Key to Brand Success
September 4, 2007
Rick Roth, global CEO of OgilvyAction, offers advice to marketers who find themselves competing with today’s retailers for brand prominence.
Recent News
Moderna COVID-19 Vaccine Sales Drop 91%
Moderna’s only product is the vaccine that became popular during the pandemic.
Norwegian Cruise Line: No Clothes, No Problem on ‘The Big Nude Boat’
Clothing-optional vacations from Norwegian Cruise Line will start next year.
Sony and Apollo Express Interest in $26B Paramount Buyout Amid Skydance Merger Talks
Sony Pictures and Apollo Global Management have sent a letter to the Paramount Global board showing their interest in buying the company for around $26 billion.
Spotify Discreetly Shifts Lyrics Behind a Paid Subscription
Spotify has supposedly scoped out a new method to shift its free users behind a paywall.