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It’s Pumpkin Spice Season as Starbucks Fan-Favorite Flavor Enters Stores

August 8, 2024

Lucille Barilla

It may be August, but it’s already Pumpkin Spice season as Starbucks’ most iconic fan-favorite flavor enters stores. So get ready because the fall flavors are out and ready to add a warm and cozy feeling to your morning cup of joe.

The lineup of seasonal handcrafted flavors is already hitting store shelves. The items are also available online for a limited time, while supplies last.  

Per a Starbucks press release, the new and returning flavors and items include:

  • Iced Espresso Pumpkin Spice Latte
  • Pumpkin Spice Frappuccino Chilled Coffee Drink
  • Pumpkin Spice Flavored Coffee (Nespresso for Vertuo, Roast & Ground, and K-Cup pods)
  • Pumpkin Spice Cold Brew Concentrate
  • Pumpkin Spice Flavored Creamer
  • Pumpkin Spice Flavored Non-Dairy Creamer
  • Fall Blend Coffee

New this season is the brand’s Smoked Butterscotch Flavored Coffee, available in roast & ground and K-Cup pods. It is described as having “rich notes of salted brown butter and caramelized sugar.”

The reintroduction to the popular fall flavors comes after Starbucks released its Q3 fiscal 2024 report. The report outlined a plan for the company to continue to “build on our enduring strengths and reaccelerate growth in our U.S. business” after a disappointing quarter.

The company plans to continue to meet new demand “through a relentless focus on improvements to our operations and on elevating the experience we create for our partners and customers.” Starbucks also outlined ways to attract new customers with the introduction of new products, such as its Smoked Butterscotch Flavored Coffee. Lastly, the company plans to continue its efforts to serve up the ultimate consumer experience as it works toward winning price-conscious customers and retaining existing ones.

In the report, CEO Laxman Narasimhan explained, “Our three-part action plan is beginning to work and driving operational improvements that we expect to improve financial performance. Our growing culture of focused innovation and relentless execution continues to enhance our capabilities, while helping return the business to sustainable growth.”

Starbucks currently has more than 39,000 stores worldwide.

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