New Victoria’s Secret CEO Used to Head Up Rihanna’s Lingerie Brand Savage X Fenty

Victoria’s Secret has named Hillary Super from Savage X Fenty as its new chief executive. Savage X Fenty is a lingerie brand created by Rihanna that features an inclusive range of products, including lingerie, bras, underwear, sleepwear, and loungewear.

The Associated Press states, “Super will take over for Martin Waters, effective Sept. 9. Waters became CEO of Victoria’s Secret in 2021. He will serve as an advisor through the end of the month to help with the transition process, while Chief Financial and Administrative Officer Timothy Johnson will serve as interim CEO.”

She’ll begin in the role starting Sept. 9, becoming the company’s second CEO since Victoria’s Secret split from L Brands in 2021. She will also become a board member. Super served as CEO for Rihanna’s brand beginning in June 2023, and prior, she was global CEO of Anthropologie Group, an Urban Outfitters company.

Victoria's Secret bringing in Hillary Super from Savage X Fenty as its new CEO https://t.co/oWKaa9m2dN

— The Associated Press (@AP) August 14, 2024

Per a Victoria’s Secret press release, Super said, “I am excited to join VS&Co, the market leader in the domestic intimates category. The strength of these iconic brands, supplemented by an incredible beauty business, provides numerous opportunities for future growth. I look forward to working with Donna and the rest of the Board and management team to make VS&Co the world’s leading fashion retailer of intimate apparel, rapidly expand our cultural influence, and create a dominant global market position to grow shareholder value.”

Chair of the Board Donna James said, “VS&Co welcomes Hillary as our new CEO to power the business’ next chapter and deliver the foremost tenet of our transformation strategy: accelerating growth in our core business in North America. We are particularly impressed with her merchant leadership capabilities paired with an operator’s discipline and bias for driving value creation. She understands vertically integrated retail brands and has an intuitive understanding of the consumer landscape, informed by customer insights which are critical for consistently delivering in this industry and its ever-accelerating fashion and economic cycles. We are confident that Hillary can leverage VS&Co’s industry-leading brands with significant category and international expansion opportunities to accelerate growth and create shareholder value.”

Within the press release, the company shared its preliminary second-quarter 2024 results. Victoria’s Secret expects to meet or exceed its previously communicated guidance and current street estimates, according to interim CEO Johnson.