Rosario Dawson Stars in New American Airlines & Stand Up To Cancer (SU2C) Promotion

American Airlines is inviting passengers to participate in its annual campaign, which is being launched in partnership with Stand Up To Cancer (SU2C) to collect money for cutting-edge, life-saving cancer research. A compelling new public service announcement featuring actress, producer, and SU2C celebrity advocate Rosario Dawson launched the campaign.

“I am one of the millions of people who have a loved one that’s been touched by cancer. This year, 2 million people will be diagnosed — that’s one person every 15 seconds. I’m hoping that when people watch this PSA, they will be encouraged to learn more, join us and rise to the challenge,” said Rosario Dawson, an SU2C ambassador, in a statement accompanying the announcement. “With the help of donors like you, we are making incredible strides. Together, we could see the end of cancer as we know it.”

Customers who donate $25 or more to Stand Up To Cancer between now and Sept. 30 will receive 25 AAdvantage bonus miles for each dollar donated.

“Cancer affects countless lives, including many of our own team members and their loved ones. Our eight-year partnership with Stand Up To Cancer has become an important part of our airline. It truly allows us to live out our purpose of caring for people on life’s journey while supporting Stand Up’s vital mission of advancing life-saving research,” said Ron DeFeo, American Airlines’s chief communications and marketing officer, in a statement accompanying the announcement furnished to RetailWire.

Furthermore, through Sept. 30 or until $3 million has been donated, whichever comes first, anyone utilizing their AAdvantage Mastercard credit card to make a donation between $25 and $10,000 will receive 50 AAdvantage bonus miles per dollar.

Together, American Airlines and SU2C have generated over $20 million in fundraising since their partnership began in 2016. American launched a campaign in 2019 that gave donors the option to pay tribute to a loved one by having their name appear on an Airbus A321 aircraft dressed in a unique SU2C livery.

“Cancer is a terrible thing to face alone. That’s why Stand Up To Cancer is proud to join American Airlines to highlight the incredible stories of how showing up can mean so much during a cancer journey,” said Rusty Robertson, co-founder of SU2C, in a statement. “We thank Rosario Dawson for lending her voice to this campaign, as well as American Airlines and its customers, whose generous donations are putting essential funding into the hands of the top minds in science working tirelessly to accelerate the research and save lives now.”