All The Details About NFL Star Cam Jordan's Little Caesars Investment

Photo by Alan Hardman on Unsplash

All the Details About NFL Star Cam Jordan’s Little Caesars Investment

August 19, 2024

Little Caesars has announced that Cam Jordan, the all-time sack leader for the New Orleans Saints, has invested in a franchise. The NFL star claimed that the investment is in alignment with his personal values. Let’s take a look at what else we know about this latest move by the pizza giant.

Little Caesars Has a Fan in Cam Jordan

According to Franchise Times, Cam Jordan acquired multiple Little Caesars locations in the Great Lakes region alongside franchisees Andrew Feghali and Michael Khalil. With this acquisition, Feghali — who founded and serves as CEO of AMF Restaurants — now owns 53 units overall under the company.

“I have been a fan of Little Caesars pizza since my high school days, playing football at Chandler High in Arizona. There was a store right across the street that I would frequent — often,” Jordan said in a statement. “As soon as they became an NFL sponsor, I knew I had to work with them.”

Following his appearance in Little Caesars marketing campaigns and commercials as part of the brand’s official NFL sponsorship — which included a well-liked spot starring former quarterback Ryan Fitzpatrick and tight end George Kittle of the San Francisco 49ers — Jordan said he started discussing his interest in franchise opportunities earlier this summer with his manager, Rebecca Otto, CEO of RKO Group.

“And I wanted to start with Little Caesars,” Jordan said.

Andrew Feghali, a 15-year Little Caesars franchisee, was introduced to Otto and subsequently Jordan by Chief Marketing Officer Greg Hamilton. Feghali, who also owns 13 Dave’s Hot Chicken franchises, added that he has experience dealing with “high-profile individuals” after partnering with Grammy Award-winning musician Usher, which was announced earlier this year and will bring many Dave’s restaurants to the Atlanta area.

For his part, Jordan said that the brand aligns with his values, as a person and a professional. “That aligns with who I am. But more importantly, Andrew and his team are incredibly experienced, passionate about the brand and allowed me the opportunity to become a franchise investor,” he said. “I’m very excited for the future and the doors this can open.”

Viral Menu Items

In recent months, Little Caesars has enjoyed a surge in popularity with its new menu items, including the “crazy puffs.”

Crazy Puffs are little pizza treats that come in the shape of pockets and have a golden, flaky crust with a filling of either fresh, never-frozen mozzarella cheese or a mix of cheese and pepperoni. A secret blend of Italian herbs and spices and a buttery garlic drizzle elevate the snacks even more.

Little Caesars uses premium ingredients including fresh mozzarella and Muenster cheese, as well as sauce prepared from vine-ripened California crushed tomatoes, to create its well-known Crazy Bread and Hot-N-Ready pizza. Offering the exclusive Pizza Portal pickup, a heated, self-service mobile order pickup station, the brand places an emphasis on innovation and convenience.

The introduction of Crazy Puffs is consistent with Little Caesars’ mission to offer quick and filling food options to its patrons. Crazy Puffs are designed to satisfy a variety of eating needs, whether customers are looking for a quick lunch, a snack on the run, or a party treat.

Food reviewers and influencers flocked to taste them as soon as they were released in March. Fans are already infatuated with the puffs, which only cost $3.99 for a pack of four.

Little Caesars began as a single family-run restaurant in 1959 and has expanded to become the third-largest pizza franchise worldwide. It was founded by Mike and Marian Ilitch. With locations in 28 countries and territories in addition to all 50 states in the United States, the brand has made a big name for itself in the pizza market.