Burger King ‘Buys Your Vote’ in Brazil With Fries & Onion Rings

Burger King “bought votes” in Brazil with its french fries and onion rings.

Unlike in the United States, voting is mandatory in Brazil. Despite this, 31 million voters abstained in the most recent national elections, which took place in 2022, setting a record. Burger King Brazil launched a campaign, designed by DAVID São Paulo, to encourage people to cast their ballots, realizing the significance of every vote and its societal role, according to Ad Age.

Following the election on Sunday, Oct. 6, those who presented proof of their civic duty at the restaurant counter on Monday, Oct. 7, received a free order of their choice of french fries or onion rings.

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From Oct. 2 to Oct. 7, a special film produced by the brand was played to highlight the significance of voting and to promote this campaign. The main open television networks in Brazil at the time aired this commercial extensively during prime time.

“This is a fun and irreverent campaign that reinforces the social role of BK, which often goes unnoticed due to our humor-driven brand profile,” said Igor Puga, marketing vice president at ZAMP, the master franchisee of Burger King and Popeyes in Brazil, in a statement to the outlet. “The goal was to engage consumers on one of today’s most important topics, voting, while also encouraging reflection and citizenship among all our customers.”

Burger King x Addams Family

Back in the States, though, the brand has been enjoying a tie-in with Addams Family: a Halloween Whopper with a purple bun. During the Halloween season, this and other eerie creations are available for a short time.

The company revealed four new items in a news release, which are available to consumers for a short period of time: Wednesday’s Whopper, Thing’s Rings, Gomez’s Churro Fries, and Morticia’s Kooky Chocolate Shake.

Pat O’Toole, chief marketing officer at Burger King North America, stated in the announcement, “Halloween holds a special place in our brand’s history, and we know our guests look forward to seeing what delicious and kooky creations we come up with each year. We know The Addams Family also has an affinity for the scarier things in life, so we’re excited to offer fans not one, but four new takes on their favorite BK products this Halloween season with these Addams Family-inspired creations.”