Walmart Announces New bettergoods Seasonal Items Just in Time for the Holidays

Walmart stated earlier this year that bettergoods will be its biggest private brand food launch in 20 years. The company just announced on Monday, Nov. 11, that brand-new seasonal items, ideal for all of your holiday entertaining needs, have just been released for the first time and are now accessible both in-store and online at Walmart.com.

A press release announcement revealed that winning “best host” of the year is simple and inexpensive because the majority of bettergoods products are under $5. Among the top new products to arrive on store shelves:

• Sweet and Spicy Fruit Spreads & Pepper Jellies: Infused with seasonal colors and flavors, the bettergoods Fruit Spreads Combo and Pepper Jellies Combo make ideal gifts or additions to holiday charcuterie boards for only $6.97. Each pepper jelly features real jalapeño or habanero peppers for an extra kick to spice up your holiday meals.
• Comforting Gluten-Free Muffin Mixes: Savor the seasonal goodness of bettergoods gluten-free muffin mixes, available in Apple Cinnamon and Pumpkin Spice flavors. Priced at just $4.93, these delightful, warm bites are so flavorful that you won’t even realize they’re gluten-free.
• Delectable Holiday Candy: Add festive flair to your dessert table with bettergoods holiday candy, including Holiday Chocolate Truffles, Peppermint Bark, Sleigh Ride Mix, and Luxury Selection Belgian Cookies. With classic flavors that evoke the holiday spirit, these treats are sure to please, starting at $6.82.
• Festive Dye-free sprinkles: Make your treats sparkle with bettergoods dye-free sprinkles, available in Blue Winter, Classic Holiday blends, and a Holiday Multicolor Variety. The collection also includes Holiday Sanding Sugar, all made without synthetic colors and priced at $5.97 or less. 

Walmart First Introduced bettergoods in April

Back in April, Walmart introduced the fastest private food brand it has ever introduced to the market, as well as its biggest private-label brand in 20 years.

Walmart launched bettergoods because, according to the Associated Press, the market research firm Circana found that “private brands” held 26% of the total food and beverage market share in 2023. Store brands have become more well-known as consumers search for less expensive options in an effort to combat inflation.

“As an industry, we’re seeing younger customers be more brand agnostic, prioritizing quality and value, and driving increased interest in private brands,” Scott Morris, Walmart’s senior vice president of private brands, food, and consumables, told the outlet at the time.