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November 15, 2024
Americans Are ‘Doom Spending’ Due to Stress: How Can It Be Avoided?
Americans are being increasingly bombarded with messages of woe and unease, particularly in an era where the 24/7 news cycle dominates. The proliferation of social media, digital media coverage, and the fact that nearly everyone carries a smartphone capable of receiving pessimistic content within reach at all times may be exacerbating individuals’ exposure to negativity, and consequences are emerging.
According to a recent Intuit Credit Karma report, a majority of respondents (60%) are “concerned with the current state of the world and economy,” with the current cost of living (at 55%) and persistent inflation (43%) being singled out as the most prominent sources of worry. Facing down unaffordable housing costs (21%), wages not keeping up with the cost of living (21%), and foreign affairs such as war (14%) also made the list.
Doom Spending: What Is It, and Who Is Participating in It?
According to the report, 27% of Americans are coping with this stress by “doom spending.” With Intuit Credit Karma defining doom spending as “spending money despite concerns about the economy and foreign affairs” for the purposes of its study, it seems to be at least somewhat related to the much older concept of retail therapy. However, as Lifehacker writer Jeff Somers recently suggested, there is a significant gulf between the two concepts.
“Retail therapy is typically used to assuage a negative experience — a bad day at work or a bruising breakup. While it might not be the healthiest way to deal with a temporary setback, it usually ends once you get past the acute pain of the moment. Doom spending, on the other hand, is driven by a persistent sense of, well, doom. There’s never any end to it because the future is always bleak and always some unknown time away,” Somers wrote.
If doom spending represents some form of deeper anxiety about the current state of affairs, who exactly is expressing their persistent stress by engaging in the practice?
Per Intuit Credit Karma’s data, younger Americans are more likely to doom spend than the public as a whole. The study indicated that 37% of Gen Zers polled and 39% of millennial respondents doom spend to cope with stress, compared to 27% of all Americans surveyed. Out of all respondents, 40% also said that they currently doom spend more than they did last year.
Reasons for Doom Spending (and the Repercussions)
Americans polled by Intuit Credit Karma pointed to tech-related reasons for their doom spending habits — receiving bad news online chief among these. A full 53% of respondents indicated that they were “constantly” receiving bad news online, with 44% of these self-identifying as being “chronically online.” Further, a whopping 70% of Gen Z respondents indicated that they were chronically online, as did 52% of millennials polled.
Driving the above points home, more than one-third of those surveyed (34%) said they’d “spend less money if they cut back on their screen time.”
Doom spending threatens serious financial repercussions for those who do so. As CNN Business reported, doom spending is at least partially responsible for driving up credit card debt — sobering news considering that U.S. credit card debt recently reached yet another record high ($1.17 trillion) during the third quarter, per the Federal Reserve Bank of New York.
How Can Doom Spending Be Avoided?
While doom spending may be a natural response to stress, experts suggest that there are several methods to cut back on engaging in the practice.
Somers suggested attacking the root of the problem by seeking help for your mental and emotional health challenges.
“Think about the triggers pushing you to doom spend. If it’s anxiety about the future, redirecting your money into savings might offer peace of mind because you’ll have the resources to handle what might be coming. If it’s the endless supply of bad news and terrifying developments in the world, staying away from social media feeds, at least for a while, can break the cycle,” Somers explained, also promoting the notion of seeking professional help or guidance if necessary.
Aja Evans, a financial therapist and author of “Feel Good Finance,” emphasized unplugging from internet culture, per CNN Business.
“You literally need to go outside sometimes. Be in nature and just remind yourself that there is a world beyond the screen,” Evans said.
Financial educator and author Giovanna González had similarly concise advice for those zeroed in on doom spending: Make it harder to spend your hard-earned cash. She warned that today’s retailers had modernized payment systems so effectively that spending money was as easy as “waving your phone over a store reader” or “paying with a few quick clicks on your laptop.”
Instead, as Charles Schwab senior content director Matthew Wright joined González in saying, it may be time to simply remove your payment methods from easy reach.
“Give yourself a chance to think a bit about your possible purchases by removing any credit card information you’ve stored with online retailers and switching to cash for in-store purchases. The process of typing in your credit card information or digging through your wallet can help you recognize the impact of your spending more acutely and really think through whether the purchase makes sense,” Wright suggested.
Discussion Questions
What are the most obvious impacts continued doom spending will have on the U.S. economy?
Is the increased spend associated with doom spending worth the eventual cost to consumers who engage in the practice?
What are some other ways that doom spending could be curtailed?
Poll
BrainTrust
Richard Hernandez
Merchant Director
Clay Parnell
President and Managing Partner
Karen Wong
Co-Founder & CEO, TakuLabs Ltd.
Recent Discussions








There’s nothing wrong with a bit of indulgent spending now and again, especially if it makes people feel better. However, it’s clearly not a resolution for underlying anxieties – and these things need to be tackled head on. As I am not a psychologist, I have no recommendations to provide on how people should curb coping behaviors.
As for the impact: from what I can see in the retail sales data, doom spending is negligible in the overall scheme of things.
Amen to sales data pushing back on the prevalence of “doom spending” (*side comment, I have never heard of this pattern until today!). Also, the 27% participation rate cited in the article doesn’t necessarily indicate a widespread economic/metal phenomenon. That said, the article’s emphasis on technology and news consumption as primary drivers overlooks the fundamental element of control that we all maintain – personal choice. We have ultimate control over our media diet and are the final arbiters of what we watch / listen to / hear etc.. I also am not a psychologist but I wonder if, rather than placing a spotlight on what appears to be a new category of problematic consumer behavior, we should focus our efforts on empowering people to make conscious choices about both their spending and their information consumption.
* I am also not a psychologist and do not want to be one.
Quite!
Me neither.
Change the channel, people. A little mainstream media will do you good
Agreed. I wonder how much doom spending is related to doom scrolling on social media. It’s not healthy!
Along with change the channel, change the input and take a break. The 24/7 news cycle, where negative is news and positive stories are boring, perpetuates a persistent state of anxiety. Read a book. Take regular walks. Take a class. Call a friend or relative. Donate your time. Disconnect a bit from the negative info flow to improve your perspective.
Doom spending may provide short-term relief, but its negative effects far outweigh its benefits.
As a form of retail therapy, people engage in doom spending when they feel particularly negative about the state of the world.
Online shopping is the most convenient way to shop. One click away from a positive boost, and with ads popping up everywhere, it’s hard to ignore. Even if it doesn’t last very long, it’s a quick and easy way to feel something other than stress.
Think about what triggers doom spending. Having the ability to save money might ease their anxiety about the future.
Avoiding social media news feeds is a good way to break the cycle of bad news.
The victim needs to build a wall. Doom spending often involves instant gratification – you feel bad, then you click a link, and boom, you get a hit of dopamine.
In order to avoid losing more money in that pit, people need to let their anxiety level drop before doing more shopping. Those without credit cards may use prepaid cards, and they can also set up practical barriers, such as removing all pre-filled credit card information from online retailers. After this delay, they will have more time to think about your options and calm down.
Ensure that notifications are set up. When using financial tools and banking apps, notifications are available. By using these tools, we can hold ourselves accountable for our spending and keep our accounts secure.
You can prevent people from mindlessly ignoring their spending by setting up alerts every time they make a purchase. Doom spending can dissolve the rush of happiness it offers by forcing you to be mindful of what you spend, which leads to less habitual spending.
Retail sales have been trying to crawl out of a hole for some time now. Retailers are doing anything and everything to get consumers to buy. Making it easier just greases the wheel to spend regardless of the atmosphere or what is going on in consumers’ lives.
Every one needs to battle the constant building stress in our lives. However, the yonger generations continue to slip closer and closer to a need for imediate gratification. The multiple payment methods available to all of us makes it easer than ever to over extend and not know how deep a hole one has dug. This will have long term detrimental impacts on retail and the broader economy if we do not address it in the near future. it iwill eventually erode the middle classes buying power.
“spending money despite concerns about the economy and foreign affairs” is a pretty flimsy definition.
Agreed.
People need to have a budget, and be painfully aware of what the APR is on their unsecured credit.
Without that, this will continue to be an issue for consumers.
I’m not giving anyone excuses, and I’m not sure of the timing of the studies and data points, but let’s remember (how can we forget) we just made it through a brutal election season with typical negative advertising and harmful messaging. Most of the messaging was reinforced by online discussions on various social media, as well as mainstream news, so it was hard to escape. We’ve also been coming through macro-economic challenges, and while interest rates have improved and the market in general is in a better place, numerous uncertainties remain.
With that said, we’re also in the middle of a holiday period with earlier sales events than ever before, so it’s not surprising that some are engaging in some retail therapy while also checking off their shopping lists. We all deserve something, right?
We’re all accountable for our own money management and budgeting, and we’re also responsible for our own health and welfare. This includes unplugging from technology and always-on apps that pummel us with news, events, and can’t miss opportunities. Turn it off every now and then, and realize that almost always, less is more.
Is it “doom spending” or is it just spending? Is this the same phenomenon as what used to be called “retail therapy”? If so, it’s hard to attribute this trend to external factors or anxiety, any more than you can credit positive economic news or other factors beyond retailers’ control. People with an inclination to spend (often too much, based on record-high credit card debt) will always find a rationale for it.
When we inevitably over-indulge on Black Friday sales, do terms such as “doom spending” make us feel better by justifying our actions? In a free market, it only benefits other businesses if others stop marketing what they sell. Makes more sense for consumers to get financial education and understand “caveat emptor,” especially when they’re young, to better understand the consequences of their actions.
If the recent election gave everybody some level of anxiety or pending doom, then the outcome of the election should have half of us clapping and applauding and half of us in tears. What does that mean for holiday spending, now that everybody’s sense of doom is either gone, or magnified? I have no idea. But no matter which side of the election anyone was rooting for, the outcome does not look like it’s all smooth sailing from this point on. Retailers and consumers alike might want to take a deep breath and lean toward some prudent budgeting. Impending tariffs might accelerate spending in some categories, but even that is a difficult call.
Retail therapy has been around a very long time. And I know the article above quotes lots of numbers, but it all feels like very mushy data to me. Feels like we should be talking about all the unknowns the retail world now faces. Debt levels, student loan payments, tariffs and the supply chain disruptions they will cause, potential layoffs in the federal government and the signals that will send. It’s not like you can forecast a healthy retail future in the context of having to use the word ‘doom’. We face a lot of uncertainty right now. Forget doom spending. How about planning in the face of that increasing uncertainty…???
Doom spending is an unidentified problem looking for a true basis. There is no cause and effect relationship between negative information and increased spending, or the corollary that we can point to. The authors have a few data studies, and some perspectives that they are trying to position as relevant. They did not identify the standards of data collection for their surveys, nor did they identify a “placebo effect” for capturing data from people who are not part of the casual agents in each study. This is a poor survey collection premise and even worse, the results are highly dubious. The article only leaves the reader wondering if there even is such a thing as doom spending. If there was, how do you explain the increased amount of debt when people are happy, like at a wedding, birthday party, Christmas, etc.?