Paula Rosenblum

Managing Partner, RSR Research

Paula Rosenblum is co-founder and Managing Partner at RSR Research and is widely recognized as one of the industry’s top retail technology analysts. She has been selected as one of the “Top 50 Retail Technology Influencers” from 2014 -2018. She also writes a blog for Forbes and is frequently quoted in other major media outlets including the Wall Street Journal, Washington Post, LA Times, NPR Marketplace and many others. She serves on the advisory board of three consumer goods import companies.

Previous to her years as an analyst, she spent over 20 years as a retail technology executive and CIO at companies including iParty, Hit or Miss, Morse Shoe, Domain Home Fashions and others.

Paula received her MBA in 1991 from Northeastern University, with a major in management of High Technology firms and was nominated to the Beta Gamma Sigma honor society. She’s active in a variety of organizations supporting human growth and development, and in particular has been involved with the RetailROI charity since its earliest days.

Other Links from Paula Rosenblum:

RSR Research blog

  • Posted on: 10/27/2020

    Will its values-based approach turn Hive into an e-grocery powerhouse?

    Note, after checking out the site and its somewhat meager assortment, I will amend to say they have a lot of work to do before it's anything more than potential Shark Tank bait.
  • Posted on: 10/27/2020

    Will its values-based approach turn Hive into an e-grocery powerhouse?

    Well, I'm going to have to go check this site out! So I think it's a winner, but it's not a winner among the poor. It's yet another societal bifurcation in the U.S.
  • Posted on: 10/26/2020

    Where are curbside and BOPIS services falling short?

    I think for me, it's not on the list provided. It's simply about doing these things profitably. That takes tech investments that companies like Walmart and Target made pre-pandemic. Others are still racing to catch up.
  • Posted on: 10/23/2020

    Can Gap prosper without mall stores?

    Gap was way over-stored. Now it feels like it's going to be a bit under-stored, but it says that the namesake brand is no longer interesting. You can get the same stuff cheaper at Target and other less expensive retailers. And in a mall, with fast fashion stores in there too, it's like a set-up. The other two brands have much more interestingly priced and appropriate styling. It's a good move.
  • Posted on: 10/22/2020

    Amazon will pay you to know what you bought somewhere else

    I think there are better ways to solve for this. Such a small number of receipts could really skew the selections you see.
  • Posted on: 10/21/2020

    Will Lowe’s customers ‘gift’ their homes for the holidays?

    Gifting your home? You mean making the home more pleasant to be in, since you're stuck there. I think, like most retailers, Lowe's should stick to its knitting.
  • Posted on: 10/20/2020

    Will virtual recruiting and onboarding hurt seasonal hiring?

    It's all about process and technology. The world has changed. Hopefully, AI will help retailers make better choices, but overall, I do think it's here to stay.
  • Posted on: 10/19/2020

    Retailers need to prep for in-store COVID conflicts

    Mask wearing has somehow become politicized (I wonder how!). We need security guards in stores specifically for this reason. And while I prefer they not be, I fear they may need to be armed. This situation is only going to escalate after election day. Count on it. Whether or current president wins or loses, his most ardent backers will have chips on their shoulders and will be more determined than ever. There are some things that front-line in-store workers just shouldn't have to sign up for. Once a conflict starts, it's time for them to press a button, call security, and step away.
  • Posted on: 10/15/2020

    Macy’s is turning stores dark for the holidays

    I think it’s a good short term solution given all the uncertainties around. Long term, Macy’s has to decide what it’s going to do with under-performing stores. It’s expensive real estate to act as distribution centers.
  • Posted on: 10/12/2020

    Should Yelp be calling out businesses accused of racist behavior?

    Of course it should. And it should honestly go beyond racist to any kind of discrimination. For whatever reason.
  • Posted on: 10/08/2020

    Amazon rolls out virtual vacation tours that include shopping

  • Posted on: 10/07/2020

    Retailers say the new stimulus plan can’t wait until after the election

    I guess he forgot how much of our economy is driven by consumers. He forgets a lot of things. No stimulus, no holiday season. And I'm sure the lame duck Congress will be really eager to help out the American masses. Do it now.
  • Posted on: 10/06/2020

    Are bookkeeping systems ruining retailers’ ability to serve customers?

    This doesn’t surprise me in the least. People do what they’re paid to do. Period. However I think that retailers have been more flexible than the article sounds. There’s no doubt that a new set of “books” has to be created to compensate employees, and so far I’ve seen over half doing so.
  • Posted on: 10/02/2020

    Did Amazon just end criticisms about its COVID-19 safety record?

    I have a lot more questions. What did Amazon do about the PTO of those 20,000 people? What percentage were symptomatic? How many died? What was the mean time between diagnosis and cure? Did the company monitor the spread? With all respects, the world of false equivalencies (better than the general population - that is totally meaningless given the early days when the most vulnerable, who wouldn't have been working got sick) just don't work here. The big question is, what did you do about it?
  • Posted on: 10/01/2020

    Walmart reimagines its supercenters

    It’s the right design for today’s world. The company may need to shift some, later, but good signage and a locator app are both things that should be standard operating procedure for any retailer.

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