Paula Rosenblum

Managing Partner, RSR Research

Paula Rosenblum is co-founder and Managing Partner at RSR Research and is widely recognized as one of the industry’s top retail technology analysts. She has been selected as one of the “Top 50 Retail Technology Influencers” from 2014 -2018. She also writes a blog for Forbes and is frequently quoted in other major media outlets including the Wall Street Journal, Washington Post, LA Times, NPR Marketplace and many others. She serves on the advisory board of three consumer goods import companies.

Previous to her years as an analyst, she spent over 20 years as a retail technology executive and CIO at companies including iParty, Hit or Miss, Morse Shoe, Domain Home Fashions and others.

Paula received her MBA in 1991 from Northeastern University, with a major in management of High Technology firms and was nominated to the Beta Gamma Sigma honor society. She’s active in a variety of organizations supporting human growth and development, and in particular has been involved with the RetailROI charity since its earliest days.

Other Links from Paula Rosenblum:

RSR Research blog

  • Posted on: 10/21/2020

    Will Lowe’s customers ‘gift’ their homes for the holidays?

    Gifting your home? You mean making the home more pleasant to be in, since you're stuck there. I think, like most retailers, Lowe's should stick to its knitting.
  • Posted on: 10/20/2020

    Will virtual recruiting and onboarding hurt seasonal hiring?

    It's all about process and technology. The world has changed. Hopefully, AI will help retailers make better choices, but overall, I do think it's here to stay.
  • Posted on: 10/19/2020

    Retailers need to prep for in-store COVID conflicts

    Mask wearing has somehow become politicized (I wonder how!). We need security guards in stores specifically for this reason. And while I prefer they not be, I fear they may need to be armed. This situation is only going to escalate after election day. Count on it. Whether or current president wins or loses, his most ardent backers will have chips on their shoulders and will be more determined than ever. There are some things that front-line in-store workers just shouldn't have to sign up for. Once a conflict starts, it's time for them to press a button, call security, and step away.
  • Posted on: 10/15/2020

    Macy’s is turning stores dark for the holidays

    I think it’s a good short term solution given all the uncertainties around. Long term, Macy’s has to decide what it’s going to do with under-performing stores. It’s expensive real estate to act as distribution centers.
  • Posted on: 10/12/2020

    Should Yelp be calling out businesses accused of racist behavior?

    Of course it should. And it should honestly go beyond racist to any kind of discrimination. For whatever reason.
  • Posted on: 10/08/2020

    Amazon rolls out virtual vacation tours that include shopping

  • Posted on: 10/07/2020

    Retailers say the new stimulus plan can’t wait until after the election

    I guess he forgot how much of our economy is driven by consumers. He forgets a lot of things. No stimulus, no holiday season. And I'm sure the lame duck Congress will be really eager to help out the American masses. Do it now.
  • Posted on: 10/06/2020

    Are bookkeeping systems ruining retailers’ ability to serve customers?

    This doesn’t surprise me in the least. People do what they’re paid to do. Period. However I think that retailers have been more flexible than the article sounds. There’s no doubt that a new set of “books” has to be created to compensate employees, and so far I’ve seen over half doing so.
  • Posted on: 10/02/2020

    Did Amazon just end criticisms about its COVID-19 safety record?

    I have a lot more questions. What did Amazon do about the PTO of those 20,000 people? What percentage were symptomatic? How many died? What was the mean time between diagnosis and cure? Did the company monitor the spread? With all respects, the world of false equivalencies (better than the general population - that is totally meaningless given the early days when the most vulnerable, who wouldn't have been working got sick) just don't work here. The big question is, what did you do about it?
  • Posted on: 10/01/2020

    Walmart reimagines its supercenters

    It’s the right design for today’s world. The company may need to shift some, later, but good signage and a locator app are both things that should be standard operating procedure for any retailer.
  • Posted on: 09/24/2020

    Will limited-assortment warehouses help Chewy avoid ‘demand shock’?

    As long as the company has some good predictive analytics it will definitely help. As always, it's about having the right product in the right place at the right time.
  • Posted on: 09/22/2020

    Will Walmart’s new private clothing line have ‘staying power’?

    For as long as I have been in retail (too long, I think sometimes), retailers have looked at higher-end products (especially fashion) as an opportunity to gain more gross margin dollars in each sale. For as long as I have been in retail, none have succeeded. I suppose there's no harm in experimenting, but I don't see any opportunity for success.
  • Posted on: 09/21/2020

    Patagonia wants to ‘Vote the a**holes out’

    Definitely more benefits. While it's a gross (and incorrect) generalization to say that all outdoorsmen (and women) are liberal, it does reflect the company's values. Let's not forget that Hobby Lobby put up a pro-Trump display which was reported by Newsweek as being spotted at one of its stores. A photo of a display reading "USA vote Trump" in decorative letters was shared in a tweet that has now gone viral. Let's say that it's awful that everything, including the wearing of masks, has been politicized and weaponized -- but truth be told, I haven't taken a meeting with Hobby Lobby in seven years, so I guess we do many things based on our values. And I am happy to shop at Patagonia, even though I am not remotely an outdoorswoman. Just as the only thing I can do about Hobby Lobby is buy elsewhere and not give them any free press.
  • Posted on: 09/18/2020

    Have multiple rounds of price cuts changed Whole Foods’ high price image?

    Well, this goes back to my question yesterday about the need for "Amazon Fresh" stores. If Amazon really believed it had changed the brand's image, why exactly would it need another banner, using different technologies? Sorry to be a spoil sport, but these moves simply don't make any retail sense to me. What is your brand? What does it stand for? What technologies do you need to make it work? These moves answer none of these questions, and bring up more than they solve.
  • Posted on: 09/17/2020

    Amazon Fresh grocery store opens touting low prices and cashier-free checkout

    I get that part. But it tells you how little they think of WFM brand equity. Still, the tech part really bugs me. I mean, if Amazon Go is all that, why not put it in the WFM stores?

Contact Paula

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.