Lowe’s Insider Shares How To Score Free $150 Bucket of Merch for Black Friday in Viral Video

While TikTok may be more famous for funny pet video clips or scripted influencer advertising campaigns hidden under the guise of organic everyday occurrences, a recent viral video is promoting a holiday deal for home hardware enthusiasts.

In a video posted to TikTok, a Lowe’s employee going by jojokx373 laid out the details surrounding how viewers can gain access to a free bucket of company products with an estimated value of up to $150 for Black Friday.

Lowe’s Black Friday Bucket: No Purchase Necessary, But Certain Conditions Apply

While JoJo outlined that the bucket of mystery merchandise is absolutely free to the first 25 shoppers to hit each Lowe’s location on Black Friday (Nov. 29), there is at least one major condition in place.

In order to claim the free bucket, those first 25 customers have to be MyLowe’s Rewards members. Other than that, the offer is quite simple in terms of its details.

“Just be one of the first 25 people to come into the store,” JoJo said to her audience. “It’s a mystery bucket filled with goodies.”

Signage related to the event displayed a hammer in the bucket, as well as a Mr. Clean Magic Eraser, a can of Scotchgard, and a DeWalt portable battery pack.

As JoJo outlined, and as Lowe’s confirmed via a press release on its website, the bucket also contains a coupon offering 20% off purchases made the following weekend.

Lowe’s Is Fighting Against a Soft Market as It Heads Into the Holidays

The fact that JoJo’s video garnered a substantial number of views (more than 260,000 as of Nov. 18) could be great news for Lowe’s, as the company has faced some soft sales numbers of late.

As Zacks Equity Research outlined for Nasdaq, Lowe’s faces a predicted quarterly revenue — with earnings set to be released before the bell on Nov. 19 — of $20 billion, down 2.5% year-over-year. While this may seem a negative figure, Zacks also pointed out that the estimated rate of decline in sales has slowed substantially from the 5.5% decrease reported the preceding quarter.

“A primary area of concern for Lowe’s remains the Do-It-Yourself (DIY) home improvement segment. The drop in DIY spending suggests a broader consumer shift, as many prioritize essential expenditures over home improvement projects. Cautious spending behavior has become more apparent, with consumers delaying big-ticket purchases, such as flooring, kitchens and bath products,” Zacks noted in its key findings report. Persistent inflationary pressures and more reserved consumer spending across the board were also highlighted as drivers behind slowed spending levels.

The investment research firm did offer some positivity amid the gloom, however.

“Despite these headwinds, Lowe’s has been proactive in responding to evolving consumer behaviors and market dynamics,” Zacks indicated.

As Lowe’s heads into the holiday season backed by a bit of viral buzz, it remains to be seen whether the retailer can further slow declining sales figures — perhaps turning them around into the black entirely.