Subway CEO is retiring
Image Courtesy of Subway

November 26, 2024

Subway CEO Is Retiring: Could This Mark a Turning Point for the Chain’s Future?

In a Nov. 26 press release, Subway announced that CEO John Chidsey would be retiring from the company at the end of the year.

As of Jan. 1, 2025, Carrie Walsh, former CMO and current president of Europe, Middle East, and Africa, will be taking the reigns of the sandwich-maker’s business as interim CEO.

“It has been a privilege to lead Subway through a period of exciting change, and I am so proud of what the team has achieved together,” said Chidsey in the press release.

“I’ve worked closely with Carrie over the past five years, and I’ve witnessed firsthand her deep understanding of what it takes for a global brand to grow and evolve. Combined with her steadfast commitment to Subway and its franchisees, I’m confident Carrie is the right leader to shepherd Subway through this transition as we continue to enhance our position as a leading global restaurant brand,” he added.

Chidsey’s Role as Subway’s Third CEO Was Somewhat Controversial

When Chidsey took the helm as Subway CEO in 2019, as Restaurant Business detailed, he did so during a period of great turmoil for the company. The combined influences of the imprisonment of longtime brand spokesman Jared Fogle and the death of founder and CEO Fred DeLuca in 2015 left the company reeling at the time.

In a blitz of action that included a slashing of corporate staff and the relocation of much of the chain’s operations to Miami, where Chidsey resided, a series of significant changes for the brand emerged.

The company actively refocused on international operations and expansion, and it heavily reworked the menu and its ingredients to attract new customers and boost guest satisfaction. Several locations were also remodeled to align with the brand renewal.

And the changes worked, as Restaurant Business reported. Closures slowed, and the decline in average unit volumes also relented. International development agreements paid dividends, driving growth in that segment.

However, operators were less than pleased with the focus on discounts and the renegotiation of franchise agreements. Given that essentially all of Subway’s 37,000 global locations are owned and operated by franchisees, these complaints were not insignificant.

Subway Continues To Face Uncertainty as Chidsey Exits

Will a replacement to Chidsey’s leadership prove effective enough to stem the brand’s continued struggles in a crowded quick-service restaurant marketplace? The answer remains unclear.

Despite having been acquired for $9.6 billion by Roark Capital in 2023, Subway has yet to exhibit signs of significantly improving its standing in the interim. Macroeconomic issues such as general inflation and cautious consumers persist in the post-pandemic era, and restaurants are particularly feeling the sting, as Quartz outlined.

In a “money talks” move that offered an unofficial observation of relative valuation, private equity firm Blackstone recently bought a majority ownership position in Jersey Mike’s — a major competitor. That play cost Blackstone $8 billion, as opposed to Roark’s $9.6 billion buy of Subway’s entire business.

However, Jersey Mike’s only operates a fraction of locations (over 3,000 open or in development, according to CNBC, versus Subway’s 37,000) and possesses far less international reach. Who got the better buy?

Can the Sub Chain Handle Declining Earnings: If So, for How Long?

In August, Subway called an urgent meeting with its North American franchisees. The topics of discussion, as outlined by The New York Post: deep declines in traffic and sales and equally significant (and controversial) continued discounting. Franchisees described losing a great deal of sales revenue due to discounting, especially with overall volume not being comparable to previous eras.

However, other pressures could be mounting as well. The New York Post stated at the time, “Subway, which owns none of its restaurants and makes its money through 8% royalty fees it collects from franchisees, now faces interest payments on debt following its sale to Roark and can’t afford to have declining earnings, sources said.”

Whether Walsh or the future CEO can further steady the ship is yet to be seen. The necessary steps to do so also remain unclear, with friction between franchisees and corporate still evident.

Discussion Questions

Is it possible for Subway to reverse its current course and return to strong profitability?

Were moves made over the past five years by Subway’s CEO and corporate decision-makers effective in improving the brand’s position?

What steps should Subway’s new interim CEO (and later CEO) take to revitalize or reinvigorate the restaurant’s financials?

Poll

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Neil Saunders

Subway has found the going tough over recent years. There’s a lot more competition in the market, including from other fast-food players, and consumers are laser like focused on value for money. Those dynamics will continue to play out in 2025, and it will fall to the new CEO to deal with them. I think the initial steps to remedy the issues have been sensible, but they really need to be pulled together into a much more coherent strategy that both engages customers and pleases franchise owners. That’s a tough ask. 

Richard Hernandez
Richard Hernandez
Noble Member
Reply to  Neil Saunders

Coherent and Cohesive. Value and quality are the main points and there are more players in the game. What do you want your message to be to the owners and customers?

David Biernbaum

Can Subway reverse its current course and return to strong profitability? Anything is within the realm of possibility, but from a 30,000 foot view, I doubt that a new interim CEO from within the same company will make much of an impact.

Rather than being a management issue, Subway is a broader issue involving macroeconomics and a changing competitive environment. I will say, however, the current advertising team keeps making deadly mistakes. They were the last to know the embarrassing issues surrounding Jared Fogle. They tried to use Megan Rapinoe, a very unpopular divisive athlete. I’m surprised they didn’t hire Colin Kaepernick or Brittney Griner. (sarcasm)

A number of fast food boards have also changed top management this year including Starbucks, Chipotle, Shake Shack, Wendy’s, and others. Some are simply playing musical chairs. The turn over is lopsided.

If the new CEO does not introduce impactful new ideas with regard to menus, marketing, and cost models, the CEO changes will make little difference. To make impact, a new CEO probably needs to come from outside the company, and possibly outside the industry.

Most Subways are owned by franchisees, so a CEO and his or her team must consider franchisees as customers, and at present they seem grumpy. In-store meat slicers were introduced by the outgoing CEO, but consumers reacted with “So what? It’s a “me-too” action, after all. The investment was underwhelming for franchisees.

My opinion is that Subway’s time is running out. Several types of competitors offer a better product at similar prices, including national and regional sandwich chains, convenience stores, drive-through’s, Mexican fast food, chicken, and Asian food.

A place like Jersey Mike’s will instantly stand out from Subway in terms of quality. Take a look at Subway’s tuna. Thanks, but no thanks.

The brand equity and recognition of Subway’s name are its strongest assets. I doubt that anyone other than “Elon Musk” will be creative or bold enough to rebrand Subway and bring back the sales and profitability it once had.

Last edited 11 months ago by David Biernbaum
Craig Sundstrom
Craig Sundstrom

now faces interest payments on debt following its sale to Roark

UH OH! The usual (one way) ticket to the Financial ICU. One might argue that as this affects (what is essentially) a paper company rather than an operating one, it’s not the same, but it’s always a distraction. And as others have noted, much like former spokesperson Mike Trout, Subway is spending far too much time warming the bench of the quick-serve sector. rather than competing

Last edited 11 months ago by Craig Sundstrom
David Spear

Subway is in a deep hole with jagged edges encircling the sides. The climb out will be messy. Just take a side-by-side comparison to Jersey Mike’s and, well, there’s no comparison. Jersey Mike’s is far superior at product offering, quality, freshness, service, cleanliness, and overall experience. Take it one step further and compare it to Publix Subs, which makes incredible ‘PubSubs’ and there’s an even wider gap. Look, I’m a data point of one and that doesn’t mean much but as a long-time sub lover, Subway is in big trouble. I wish Ms. Walsh the very best, but to right the ship, she’ll have to make some extremely difficult decisions.

BTW – best subs on the planet are Laspadas in Ft Lauderdale!!

Last edited 11 months ago by David Spear
Brian Numainville

I’ve been disappointed whenever I set foot in Subway in recent years. Service hasn’t been great and the quality so-so. Jimmy Johns does a much better job with friendliness and speed, with good quality. A complete reinvention is needed on all fronts.

Lucille DeHart

Any new leadership creates change. A return to profit is a tall order, however. The team needs to review both operational efficiencies, cost structures and brand benefit. In its prime, Subway was the “fresh” alternative, but with new competition, the promise needs to deliver more. Perhaps they can pioneer a keto sandwich and be more about lower calorie options rather than bread selections.

BrainTrust

"Any new leadership creates change. A return to profit is a tall order, however. The team needs to review both operational efficiencies, cost structures and brand benefit."
Avatar of Lucille DeHart

Lucille DeHart

Principal, MKT Marketing Services/Columbus Consulting


"Anything is within the realm of possibility, but from a 30,000-foot view, I doubt that a new interim CEO from within the same company will make much of an impact."
Avatar of David Biernbaum

David Biernbaum

Founder & President, David Biernbaum & Associates LLC


"I’ve been disappointed whenever I set foot in Subway in recent years. Service hasn’t been great and the quality so-so…A complete reinvention is needed on all fronts."
Avatar of Brian Numainville

Brian Numainville

Principal, The Feedback Group


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