PROFILE

David Spear

Senior Partner, Industry Consulting, Retail, CPG and Hospitality, Teradata

Dave brings 25+ years of experience working across the Retail/CPG industry and Consulting space, driving strategic innovation, value and ROI. Dave continually finds himself at the intersection of brand, consumer and digital, which typically necessitates some level of digital transformation work. Currently, Dave is a Senior Industry Consulting Leader for Retail, CPG and Hospitality industries at Teradata, where he consults with a portfolio of 50+ clients across the Americas. A big believer in Client Centricity, Dave is a student of building trust and long-term relationships with key stakeholders.

Prior to joining Teradata, Dave has held numerous roles at large enterprises such as IBM, Capgemini, Coca-Cola and UPS, while also leading a small entrepreneurial mobile company for nearly 5 years. Dave graduated from the United States Military Academy at West Point and earned his MBA from the Goizueta Business School at Emory University. He lives in Atlanta with his wife and has 4 boys.

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  • Posted on: 05/23/2022

    Do consumers want highly-personalized fridges?

    Credit goes to Samsung for taking the initiative, but after a couple of months when the novelty wears thin -- then what? Spend another $500 for another pic? This is an expensive proposition for the average consumer. I'd rather see Samsung offer additional design elements that reinforce the integrity of the fridge lineup or additional functional features that differentiate the brand from competitors.
  • Posted on: 05/20/2022

    Will smart shopping carts transform the shopping experience at Albertsons?

    Neil, I completely agree with you. Gotta get the core right or everything else is just fodder and actually complicates things even more. We sent people to the moon on less technology than what is in today's smartphones. So a simple app for scanning, pricing and checkout can be highly useful, extremely affordable for the retailer and super seamless for the consumer. Sometimes less is more!
  • Posted on: 05/19/2022

    C-store customers want an app to order ahead

    Most large c-store chains have had apps for several years now, primarily, for geo-locating purposes, gas price indicators, and item promotions. Delivery as a long term strategy for c-stores is questionable. Let's remember, the "c" in c-store is for convenience. This means speed, utility, a two or three item basket at the most. The model is not inherently designed for delivery. But hey, I could be proven wrong.
  • Posted on: 05/13/2022

    Does virtual selling make for lonely salespeople?

    Though remote work has many advantages, selling takes a hit on many levels. Just think about how hard it has become to "read" the room while you're on a Zoom call. It's nearly impossible. Understanding and reacting to body language during a sales pitch is vital. Without this, making a quick pivot or complete course correction becomes problematic and with it can potentially kill a deal. Sales professionals are inherently extroverts and high-octane individuals. They love to socialize and win over the hearts and minds of customers. Meta, virtual, remote -- whatever you want to call it is tough and demanding, especially if you have remits that include million dollar-plus deals. With virtual selling it is incredibly hard to replicate in-person, face-to-face, demonstrative discussions, which is why planes are full, airports are teeming and sales meetings in the office are on the rise! Thank goodness.
  • Posted on: 05/12/2022

    Google rethinks employee reviews and promotions process

    Continuous feedback on performance is the best way employees can double down on their strengths and tweak or course correct some of their weaknesses. The more feedback the better. Once a year just doesn't cut it. Companies that are electing fully remote or some sort of hybrid situation need to be vigilant about how they construct and execute their people development plans. I suspect this topic will be on the front burner for the next couple of years as many companies struggle to figure out the best model for in-person/remote arrangements and corresponding feedback mechanisms.
  • Posted on: 05/12/2022

    Has Best Buy found an outlet for future growth?

    Store returns of high priced, bulky products has been a pain point for Best Buy and these new outlets will certainly alleviate some of this burden and allow the chain to claw back some revenue on opened items. If there were a perfect time to open these outlets it's now, given the inflationary effects consumers are dealing with.
  • Posted on: 05/11/2022

    Do Netflix subscriber headwinds hold lessons for retailers?

    As more people are back to the office or some sort of hybrid situation, consumers' disposable time is trending down, which means less time for viewing screens. Throw in inflation, gas prices, food prices and you have a situation ripe for expense reduction. What gets cut first? Those subscriptions that are not delivering value, not offering daily utility. Retailers beware: refocus efforts on delivering uniqueness and differentiation or you may find your numbers dropping like Netflix.
  • Posted on: 05/11/2022

    Would grocery delivery be a healthy addition to Apple’s business?

    Although Apple has diversified their product portfolio over the years, they have stayed true to their DNA, which has made them one of the most valuable companies on the planet. Yes, they have mountains of consumer data from subscription services and their retail stores, but I think grocery delivery seems to be a bridge too far and would do more to dilute their brand than grow it.
  • Posted on: 05/09/2022

    Should grocery shoppers and delivery personnel be talking?

    Well, with such a low percentage of shoppers receiving recommendations for substitutes when an out-of-stock occurs, fostering a two-way communication between shopper and delivery person would be an improvement. hat said, the threshold for additional fees is getting smaller with rising inflation. It feels like we're in a bit of a conundrum, which is why the results of the Asda POC will be super interesting to see.
  • Posted on: 05/06/2022

    Which personalization techniques work best?

    How many times do we see surveys say that corporations believe their marketing and personalization efforts are great, but yet consumers say something very different? There is a massive gap that exists. Truth is, most retailers aren't good at personalization. Those that are proficient, have invested in the right resources, skill sets and technologies that have enabled them to climb the maturity curve of data and analytics. Kibo's study points to a few data elements that most retailers use (like purchase history), but I would submit that all of those data elements are important. The more the better. What about including ad search and ad promo data from Google analytics? Developing complex, high yielding algorithms is an art + science and this is where marketers intersect with data scientists to concoct the right mixology.
  • Posted on: 05/06/2022

    Kroger wants to accelerate its go fresh and go local push

    Sounds like Kroger's version of Shark Tank for local products. But why only do this once a year? If Kroger were really serious about innovation and always looking for new, fresh, cool products, why not have at least a quarterly version of this instead of just doing it annually? And why does the corporate Ivory Tower get to make decisions? If this is truly a "go local" program, shouldn't the regional offices be leading the decision-making for their regional stores?
  • Posted on: 05/05/2022

    Macy’s goes small outside the mall

    The partial move into smaller, off-mall stores will show continued success for Macy's, as long as they execute with compelling assortments and better than expected shopping experiences. Post-COVID-19, consumers are willing to hop in their cars and visit stores in different geographical areas and this mindset will not change anytime soon.
  • Posted on: 05/05/2022

    Are Americans getting ready to hit the brakes on spending?

    With continued inflation, high gas prices, and the threat of a recession hitting (April's inverted bond yield curve), consumers are reacting with their wallets. It should be no surprise that consumers are more frequently trading down to house brands and watching every penny they spend. I think you'll see an uptick in coupon redemption and loyalty programs. dollar, thrift and DIY retailers will thrive, while upscale stores could face a tougher time matching last year's sales numbers.
  • Posted on: 05/02/2022

    Are Walmart and Abercombie too late for the activewear party?

    There's approximately 150 million consumers who shop at Walmart every week. If the Love&Sports brand does a great job of assortment and merchandises the line with some flair and pop, Walmart has more than enough opportunity to be highly successful in the activewear market.
  • Posted on: 04/29/2022

    Walmart’s customers love its low prices but still have gripes

    Being the best at low price and experience is not impossible, but very difficult. Professor Barbara Kahn of Wharton Business School highlights this in her book, The Shopping Revolution. Walmart has been on a journey to improve the in-store and online experience for the last few years, and they've made great strides, but still have a long way to go. Though EDLP is embedded in every store, the experience is much more variable by location.

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