Taco Bell Announces Drive-Thru Photo Booths. Here’s Where To Find Them

Taco Bell has never been afraid to push out fun promotions to bring customers into its restaurants. Now, the fast-food giant has announced the drive-thru photo booth as its latest promo. Let’s take a look at what we know about these booths and where customers can find them.

Taco Bell’s Live Más Drive-Thru Cams

With the Live Más Drive-Thru Cams, a special experience that honors customers’ authenticity, Taco Bell is providing fans with a chance to continue doing what they do best, according to a press release. Fans are encouraged to roll up with friends, family, or alone at a few spots across the country to get a sharable picture featuring a lifetime of memories. Taco Bell’s Big Game commercial might even feature some of these everyday drive-thru encounters, highlighting the real stars who contribute to the restaurant’s current success.

“Every day in our drive-thrus we see moments that are so uniquely ‘our fans’ – the moments, the memories, and the energy that makes Taco Bell who we are,” said the company’s chief marketing officer, Taylor Montgomery, in a statement accompanying the press release. “That’s why, for our return to football’s biggest stage, we’re sidelining the celebrities and turning the camera on the fans who already make Taco Bell what it is. We’re inviting Taco Bell Rewards members to come through and do you.”

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The Live Más Drive Thru-Cams will be at a few locations across the United States throughout December, with a full list revealed above. All booths will be open from 2 to 10 p.m. at those locations.

Rewards members can partake by going to a participating location, opening the app, logging in, and then driving through as normal. Participants will stop directly beneath the Live Más Drive Thru-Cam at the end of the drive-thru and scan a QR code to start the photo countdown, which takes six pictures of the car’s driver and passenger sides. Your registered Taco Bell Rewards email will receive two digital photo strips, each with three pictures.

Drive-Thru AI Implementation

Taco Bell’s recent introduction of AI at its drive-thrus has drawn some criticism, but business executives maintain that the technology will improve productivity rather than result in a reduction in staff.

According to KRCR, the local ABC affiliate in central California, its anchors tested the AI deployment at their neighborhood eatery, and the outcomes were positive for both patrons and staff.

“It’s helping me out. I used to have to double task to do both jobs taking cash and taking orders and now she does a really good job and she’s learning so it actually helps me out when I’m in the window,” said an employee.

The team ordered 15 things, and the AI order-taker correctly identified every item, according to the study. In a news release, Taco Bell promised both its customers and staff that its AI ordering technology would streamline the process and help personnel save time.

Over the summer, Taco Bell’s parent company, Yum! Brands, announced that by the end of the year, it would be using artificial intelligence speech technology in its drive-thrus in hundreds of stores around the United States.

As a result of this shift, customers who drive up to make an order should expect to communicate with a machine rather than a live person.

At the time, the company’s chief innovation officer, Lawrence Kim, told CNN that he was sure there wouldn’t be any problems with the system, which by the end of July was being used at 100 Taco Bell drive-thrus in 13 states. Rather, he said, the technology resulted in more accurate orders, happier staff, and reduced wait times.