Subway Launches First-Ever Holiday Menu Items & ‘Secret Sandwich Elves’ Displays

Subway is getting into the Christmas spirit by unveiling its first-ever holiday menu items and “Secret Sandwich Elves” displays — but sandwich lovers can only get these special treats in the Great White North.

In a press release announcement, Subway Canada revealed that with the debut of these holiday menu items and charming “Secret Sandwich Elves” window displays, Montreal and Toronto will be bringing the season to life. These whimsical displays enable Canadians to enjoy the new flavors while admiring the enchanted, photogenic creations in the restaurant.

“Launching our first-ever festive menu items is a major milestone for Subway, giving our guests new ways to celebrate with us,” said Managing Director Courtney Hindorff in a statement accompanying the press release. “With vibrant Secret Sandwich Elves displays and delicious seasonal flavors, we’re creating something truly special that inspires connection and makes Subway a part of the traditions that matter most to Canadians.”

The limited-edition Festive Faves Meal includes a 6-inch holiday sub with Cranberry Dijon, an order of crunchy Potato Rings, and two Red Velvet Cookies for just $8.99. Guests can also enjoy a Footlong Gingerbread Cookie during the holidays, which is loaded with molasses and ginger spice.

The holiday displays are currently available at Subway restaurants in Toronto (127 Bremner Boulevard) and Quebec (480 Boulevard Saint-Laurent). Throughout the holiday season, the windows will be accessible to the general public.

Subway on Shaky Ground in the United States

Meanwhile, on this side of the border, the sandwich chain is reportedly “at risk” of being “gobbled up” by competitor Jersey Mike’s after failing to heed the requests of its franchisees.

The New York Post claims that the grim headlines starkly contrasted with recent reports from Jersey Mike’s, a much smaller competitor. The chain sold itself to the Blackstone Group for $8 billion, which was not much more than what Subway had obtained from Roark Capital six months before, even though Jersey Mike’s only had 3,000 U.S. locations compared to the sandwich giant’s 20,000.

The outlet interviewed Robert Zarco, a lawyer with the North American Association of Subway Franchisees. Zarco asserted that Jimmy John’s, which is expanding far more quickly than Subway, has made the sandwich chain susceptible due to its habit of “ignoring” franchisees.