Image Courtesy of The OREO Brand
Post Malone Calls Collaboration the ‘Best OREO Ever’
January 23, 2025
OREO is celebrating Post Malone with a sweet new flavor collaboration, which Malone calls the “best OREO ever.”
Post Malone Puts His Spin on the Classic OREO
The limited-edition Post Malone OREO Cookie is a sweet new collaboration that celebrates the “twists” in everyone. This particular OREO features a swirled creme combining the flavors of salted caramel and shortbread, sandwiched between one chocolate cookie and one signature golden cookie.
“Can’t believe they let me make my own OREO cookie. So happy everyone gets to try the taste twist — hope you love it as much as I do, ’cause I think it’s the best OREO ever!” said Post Malone in a press release. “It’s the first time OREO has ever twisted the creme of the cookie and they named it after me.”
Plus, each of these limited-edition cookies features one of nine unique embossments handpicked and inspired by Malone. These designs range from a hero OREO x Post vinyl to cookies that exhibit his diverse discography.
Tanya Berman, senior vice president of biscuit at Mondelēz, said in the release, “Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands. With an iconic brand like OREO, our challenge is to consistently raise the bar and discover fresh ways to engage our fans. This collaboration with Post Malone sets a new standard. We hope fans are as excited about the brand’s newest hit as we are.”
OREO Fans Can Reveal Their Own Cookie Flavors Via New Sweepstakes
Along with news of Post Malone’s OREO debut, the brand is asking fans to reveal their own cookie flavors via a new Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie. This experience is part of the OREO “Taste Twist” Sweepstakes, which runs from the beginning of February through March 31.
“To embark on the experience, input your musical sound, vibe and rhythm and let the algorithm jam out to reveal your own OREO cookie flavor combo,” the press release states. Then, users can enter to receive their personalized pack or prizes, including signed Post Malone posters featuring the entertainer and his OREO cookie creation.
When brands invite consumers to participate in contests or experiences, it deepens their connection to a particular product. These interactive spaces allow people to feel like they are a part of a beloved brand, in this case, OREO, and not just a consumer.
OREO has a history of collaborating with various celebrities and brands to create unique, limited-edition cookies. Notable collaborations include a 2020 collaboration with Lady Gaga to release cookies inspired by her “Chromatica” album. These featured pink-colored wafers with green crème filling and unique embossments reflecting the album’s themes.
In March 2020, OREO collaborated with the fashion brand Supreme to produce red cookies with the Supreme logo and classic crème filling. In 2022, OREO worked alongside the K-pop group Blackpink to release special edition cookies in various Asian markets.
Fans can get their hands on the Limited Edition Post Malone OREO Cookie Packs through a presale beginning Jan. 27. However, early access is available starting today by signing up at OREO.com/UnwrapTheCollab. These special cookies will hit store shelves nationwide starting Feb. 3 and will only be available for a short time, while supplies last.
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