Image courtesy of Whataburger
Lainey Wilson Collaborates With Whataburger as Its New Brand Ambassador
January 27, 2025
Country superstar Lainey Wilson announced a collaboration with Whataburger where she will be featured as the fast-food chain’s brand ambassador. She’s set to rock Whataburger with a series of exciting new promotions.
This exciting partnership celebrates the burger chain’s 75th anniversary. The year-long collaboration pairs the restaurant and country icon in a new ad campaign via exclusive content, special offers, and surprise appearances, according to a press release.
“I’ve been rolling through Whataburger drive-thrus since I was just a small-town girl in Louisiana with big dreams,” said Wilson. “From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks — Whataburger’s been part of my story every step of the way.”
Debbie Stroud, president and chief executive officer at Whataburger writes, “Lainey Wilson embodies all that we love about our brand. She is genuine, daring, and dedicated to delivering unforgettable experiences to fans.”
The statement concludes, “Our partnership with Lainey Wilson unites two brands committed to serving up goodness 24/7 with a side of Texas hospitality, and we can’t wait to share what we’ve got cooking throughout the year. Hang tight, there’s more to come!”
Whataburger fans can grab Lainey’s favorite post-show indulgence, a free Honey Butter Chicken Biscuit, at participating locations on Tuesday, Jan. 28 from 6 a.m. through 11 a.m. The promotion is available in restaurants and for drive-thru orders only while supplies last.
Lainey Wilson’s Fellow Country Music Star, Thomas Rhett, Just Announced a Collaboration With Hardee’s
On Jan. 23, Lainey Wilson’s fellow country music star, Thomas Rhett, announced his collaboration with Hardee’s. He will celebrate a year of goodness throughout 2025 as he partners with the fast-food restaurant.
“We all aspire to bring goodness to what we do, whether at home with family, on the road with the band, or punching the clock at work,” said Thomas Rhett. “Hardee’s puts a lot of heart into their food and teams, and we want to show the power of goodness through this partnership, whether that’s by giving back to our communities or building connections through music and storytelling.”
“We’re incredibly excited to partner with Thomas Rhett, as we work together to celebrate goodness in all the places we call home,” said Hardee’s VP of Brand Sarah Breymaier. “From our handcrafted menu to our commitment to serving communities in need, this partnership is all about giving back and spreading kindness — whether through serving up delicious meals or supporting important causes like veterans’ organizations and local communities.”
Rhett has already appeared on the company’s social media site in a photo where he was seen brushing butter on the company’s delicious, homemade biscuits. Hardee’s told their loyal fans in the caption that they should “stay tuned” for what’s to come as they partner with Rhett to deliver “joy, kindness, and biscuits.”
Fans of Lainey Wilson and Thomas Rhett can expect a whole lot of excitement from their respective partnerships with these leading fast-food companies throughout 2025.
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