Popeyes Announces Deals for Mardi Gras & Lent. Here’s What It’s Offering

Popeyes is one of the many fast-food restaurants getting ready for Mardi Gras and Lent. The popular chicken chain announced that it is offering deals for all of its customers ahead of the two holidays that kick off the Easter season. Here’s what we know.

Popeyes Deals for Easter Holiday Kickoff

QSR reports that for Mardi Gras, customers can now get Popeyes’ classic chicken sandwich for only $4 until the end of the day today (March 3). On March 4, Popeyes will extend its happy hour menu pricing all day, with offers starting at $2.

For Lent, the offers expand even more. Popeyes Louisiana Kitchen is reintroducing two popular seafood menu options for those observing Lent this year: the Shrimp Tacklebox and the Flounder Fish Sandwich. Starting March 3, the Shrimp Tacklebox and Flounder Fish Sandwich will be available nationwide.

Alongside its Lent menu, Popeyes is bringing back the irresistible Strawberry Cream Cheese Fried Pie.

The menu items for Lent are as follows:

• Shrimp Tacklebox ($5.99): Enjoy eight crispy Butterfly Shrimp, perfectly seasoned with a signature blend of Louisiana herbs and spices, coated in Popeyes’ signature Southern-style breading. Served with a regular side and a warm, buttery biscuit.
• Flounder Fish Sandwich ($5.99): A flaky Alaska flounder filet, marinated in bold Louisiana-inspired seasonings, coated in a crispy Southern-style breading, and fried to golden perfection. Served on a toasted brioche bun with barrel-cured pickles and your choice of Classic Tartar sauce or Spicy Spread.
• Strawberry Cream Cheese Fried Pie ($1.99): Indulge in a crispy, golden-fried pastry filled with a sweet strawberry filling and creamy cheese, the perfect treat to satisfy your sweet tooth.

National Advertising Spend

This announcement is just the latest large-scale announcement made by the popular chicken chain. Last month, the company announced that it would be increasing its national advertising spend as part of a larger strategy.

To satisfy the demands of the present period, the restaurant brand is boosting its national advertising budget, renovating locations from coast to coast, and updating its operational infrastructure.

The Easy to Love strategy, which began in 2023, specifies a plan for increased media spending and a consistent restaurant look. In terms of the former, 5% of sales (up from 4.5%) will be spent on national advertising in year one, increasing to 5.5% by year three, according to Restaurant Business, if franchisee profitability targets are satisfied. In return, Popeyes would offer franchisees with a $4,000 royalty credit each restaurant, costing the business $10.5 million in total.

The restaurants will have a contemporary appearance as the company strives for a consistent image across all of its locations. The chain-wide refurbishment is expected to be completed by 2030.

“Taken together, the amendment supports our commitment to delivering impactful brand messaging, achieving modern image, and providing greater flexibility and alignment for our franchisees,” Restaurant Brands International (RBI) CEO Josh Kobza said during the company’s Q4 earnings call.

“For Popeyes, our strategy is clear: attract more people to try our food and ensure every guest receives a consistently great experience. Our food quality speaks for itself, so delivering consistently exceptional guest experiences will be key to unlocking further growth,” said Patrick Doyle, RBI’s executive chairman.

In addition to the two primary pillars of Popeyes’ approach stated above, the fast-food business is updating its operational infrastructure (known as “Easy to Run”). Following an 18-month testing phase over 200 sites, the orange brand said that it was ready to implement improvements in all restaurants countrywide.

“These upgrades enhance the team member experience, reduce wait times, and improve order accuracy, all while preserving the brand’s unique Louisiana culinary heritage and our food quality,” Kobza said. “During a recent visit to Orlando and to Houston, which are hub markets for Easy to Run, I saw firsthand how operators who have embraced these improvements are already delivering notable performance gains.”